About us

Uncommon was set-up six years ago by Lucy Jameson, Natalie Graeme and Nils Leonard. There’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.
Our global creative studio, based in New York, London & Stockholm, is built to address the need for change. Six years in, we continue to make awarded and stand-out work across a breadth of brands locally and globally.
Off the back of being named Campaign’s ‘Independent Agency of the Year’ in our second year, we then went on to be awarded Campaign Magazine’s coveted ‘Creative Agency of the Year 2020’ a year later. We were also recognised as the first ever ‘Most Contagious AOTY’ – which champions creativity, then also making the Contagious Pioneer list twice in a row in 2021 and 2022. Campaign also awarded us with ‘Creative Agency of the Year’ and ‘Independent Agency of the Year’ in 2021. The first time one agency has been given both titles. In 2023, we were also named AdAge’s ‘International Agency of the Year’.

Today, Uncommon connects into Havas’ unique Village model. 74 close-knit creative communities around the world with wide-ranging capabilities to support a brand’s every need. Unlike other agencies we are not part of an advertising conglomerate. We are part of entertainment company Vivendi, a family-owned company. This means we can tap into culture at scale with direct access to music labels, gaming companies, event organizers, TV networks and studios. Giving Uncommon unprecedented access to some of the most powerful talent and creator partnerships on today’s cultural landscape.

Uncommon Creative Studio's achievements

Site Achievements

+5 12 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2025

A Prescription for Nature for WWF-UK Silver Self Initiated

Annual 2024

Share the Warmth with Quaker Oats for PepsiCo Silver OOH

Annual 2021

BT - Hybrid Wifi for BT Bronze Music

Featured work

Projects picked by the Creativepool editors for the homepage.

A Prescription for Nature

3 June 2025

Share the Warmth with Quaker Oats

4 July 2024

Change.Accelerated

7 December 2022

Flip

23 November 2022

WWF - Race Back to Life

22 November 2022

10 November 2022

3 November 2022

13 May 2021

12 May 2021

26 February 2021

WE WOULD ALL BE LOST WIHTOUT A HOME

5 November 2020

ITV - Clap from our carers

17 October 2020

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.