Hope is Power is the Guardian’s first brand campaign in seven years, and aims to restate the Guardian’s purpose and inspire readers around the world to support its journalism. The campaign’s central message is inspired by Guardian editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’. The campaign seeks to build on the trust and affinity readers have with the Guardian and its role in giving people the facts to challenge the status quo, publish fresh ideas and opinions, and hold power to account.

Date created: March 2020 2020-03-01T00:00:00+0000
Date published: 1 January 2021 2021-01-01T07:46:18+0000


  • Anais MitchellComposer
  • Andy CoppingFlame Artist
  • David FrenchProduction Company Producer
  • Henning KnoepfelSound Design
  • James MarshFilm Director
  • Jay JamesMusic Supervisor
  • Jinx GodfreyEditor
  • Luis AlmauArranger and producer
  • Paul HarrisonColorist
  • Pulse FilmsProduction Company
  • Rob HardyD.O.P
  • SoundtreeSound Company
  • Vittorio GianniniPost Producer
  • * Creative Circle
  • * Uncommon Creative StudioMarketing Agency
  • * Jason WattsVFX Supervisor
  • * Fi KilroePost Producer
  • * FreefolkPost Production Agency
  • * Marshall Street Editors (MSE)Offline Edit House
Project featured: on 26th February 2021

Hope is Power


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