About me

Hi! I'm a visual content lead, photographer, and videographer based in London, bringing two decades of international experience and a restless creative spark to everything I do. My journey began as an art director with leading agencies, where I learned the ropes of building campaigns that fuse visual impact with genuine brand stories. Today, I specialise in food, beverage, product, and venue imagery—always searching for that fresh, out-of-the-ordinary angle and embracing the forefront of technology and AI.

From initial concept development to final delivery, I thrive on hands-on creative direction and production management. Collaboration and people skills are at the heart of my process, helping brands stand out with original work that pushes boundaries and captures attention.

Outside commercial projects, you'll find me exploring city streets and architectural details, capturing urban moments that I share on Instagram at @ugurv, along with updates from recent shoots and creative adventures.

Core Skills & Creative Expertise

- Visual creative direction, art direction, and brand identity insight
- Commercial & lifestyle photography: food, beverage, product, venues, events
- Videography for events, social media, and advertising
- Advanced Adobe Creative Suite: Photoshop, After Effects, Premiere, Lightroom
- Project and production management, from concept development to final delivery
- Embracing AI and innovative technology, with a focus on experimentation
- Track record in boundary-pushing, original visual content
- Collaborative, people-focused approach with international agency and client experience

Sector Experience

- Advertising
- Food & Beverages
- Photography & Production

Clients

- Clipper Teas, DocHQ, Ecotone, Kallo Foods, Kiss The Hippo, MACS sl, Phizz, Sarson's, Whole Earth

Skills

Corporate Video, Photography, videography

Sector Experience

Advertising, Food & Beverages, Photography, Production, Production Consultancy, Visual Creative Director

Clients

Branston, Clipper Teas, DocHQ, Ecotone, Kallo Foods, Kiss the Hippo, MACS sl, Phizz, Sarson's, Whole Earth