About me

Named one of "Advertising's Most Creative People" by Business Insider

Over 10 years experience / Integrated Branding / Social Media / Experiential / Innovation

Creator of several press-worthy, award-winning integrated campaigns led by social media, experiential, digital and PR.

2017 - Boost Your Voice
Campaign of the Year - Ad Age Creativity Awards
Best Experiential - Ad Age Creativity Awards
One Show Gold - Cross-Platform - Events
One Show Silver - Cross-Platform - Integrated Branding
One Show Silver - Cultural Driver - New Trends
One Show Bronze - Innovation in Outdoor - Ambient Media

2014
Gold Lion - Cannes Branded Content - Integration of Digital or Social Media - Project Drive-in
Gold Lion - Cannes Branded Content - Integrated Campaign - Project Drive-in
Bronze Pencil - One Show - Integrated Campaign Led by Social Media - Project Drive-in
Shortlist - Cannes Cyber Lions - Automotive Web Campaign - Project Drive-in

2013
Bronze Lion - Cannes Branded Content Lions - Best Integration of User Generated Content
Shortlist - Cannes Branded Content Lions - Best Integration of Music
Shortlist - Cannes Film Lions - Internet Film

2012
Bronze CLIO - "Million Mile Joe" - Online Film

HIGHLIGHTS:

2017
Created Boost Mobile's "Boost Your Voice" - initiative providing equal voting access to low-income and minority Americans by turning Boost stores into polling places.

2014
Created Honda "Project Drive-In" a movement to save an American icon.

2012
Created "Pintermission" -- experimental Pinterest campaign resulting in over 40 million PR impressions in one month.

2012
Gave an unknown band of Honda owners their big break on Jimmy Kimmel Live. 230M PR impressions and over 1.4M YouTube views. The band got signed to a record deal.

2011
Threw a surprise parade for one special Honda owner, "Million Mile Joe" - 44 million earned media impressions.