ABOUT

We reimagined The Tortoise & The Hare to prove that slow and steady doesn't always win in the new workforce.

BACKGROUND:
Everyone has heard the story of The Tortoise and The Hare, where “slow and steady wins the race.” But things are different now. In the world of work, slow doesn’t always win – and workers certainly don’t win when they have to wait 4 years to put the skills from their traditional degree into practice. University of Phoenix's recently launched Skills offering allows students to put their education to use in weeks, not years – highlighting accomplishments and skills earned immediately, as they earn their bachelor's or master's degree.

EXECUTION:
Filming on miniature sets helped add a touch of realism to the story, and gave the films a unique look at a time when more and more animation is being done by computer or AI.