About us

At Troy Ware Creative, we believe retail spaces should do more than just sell products — they should tell stories, spark curiosity, and invite people in.

Founded by Troy Ware, a Sydney-based Director of Visual Merchandising and Store Design with over 25 years of global retail experience, our consultancy specialises in creating concepts that connect brands with customers in meaningful ways. From window displays that stop shoppers in their tracks, to shop-in-shop designs that transform entire store environments and everything in between to help brands with their visual merchandising needs. Every project is about blending creativity with functionality.

What We Do
• Visual Merchandising – Seasonal windows, product storytelling, retail guidelines, and VM playbooks.
• Store Design & Fixtures – Shop-in-shop solutions, Pop Up - event design, bespoke fixture development, floor layouts, and 3D mock-ups.
• Brand Experience – From concept to installation, ensuring every detail aligns with your identity and sales goals.

Why Work With Us

Troy has led visual merchandising for brands including Ralph Lauren, Brooks Brothers, Hackett London, and Oroton, before launching Troy Ware Creative to help retailers of all sizes. Recent projects include The UGG Shop, The Mad Hueys, Dracakis Jewellers, and EVERAU — each one showcasing our ability to balance bold creativity with operational smarts.

We’re not just about making things look good (though we do that too). We focus on the customer journey — ensuring your displays are beautiful, practical, and deliver results.

Our Approach

Think of us as your creative partner. We:
• Listen to your brand’s story.
• Develop ideas that are innovative yet achievable.
• Back them up with clear guidelines and practical solutions so your teams can implement them seamlessly.

✨ Changing Spaces into Magical Places. That’s our motto — and what drives everything we do.

If you’re ready to elevate your retail storytelling, let’s connect.

Troy Ware Creative's work

Dracakis Mother's Day Display

Australia Post Display Design

Window Display Concept Design for The Mad Hueys

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