ABOUT

The Mad Hueys, a surf/fishing/party inspired clothing brand, wanted a window display for their main wholesale partner. The brief was to incorporate a reference to their new boat somehow "The Animal 7". So I created this 3D window with layers of waves, boat the mannequins could stand in and added details like the fishing road for branding and fun octopus cut out. I designed and managed the production of the window elements, sending to the store locations for store teams to install themselves with a detailed installation guide to help them achieve this.