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About me

A highly experienced and innovative Director of Visual Merchandising and Store Design with over 25 years
of expertise in global retail. A strategic and creative leader who excels in brand storytelling, retail concept development, and customer engagement strategies. Passionate about curating immersive retail environments that enhance both in-store experience and commercial performance. Skilled in guiding cross-functional teams, applying brand-aligned merchandising techniques, and fostering strategic growth through outstanding visual presentation.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationNSW: Australia

Working LocationsSydney: Australia, Hong kong, Bangkok: Thailand

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesVisual Merchandiser, Creative, POS Designer

Achievements

See all achievements

Recommendations

Currently No Recommendations

Skills

Creative, Creative Direction, Point of Sale Design, Prop Design, Retail Design, Visual Merchandising

Sector Experience

Consulting Services, Creative Services, Fashion, Footwear & Accessories, Point of Sale, Retail

CV / Resume

Troy's CV/Resume

Activity

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Creativepool member since 18 September 2025

Followers 2

Troy's work

Window Design Update for The Ugg Shop

Window Design for The Ugg Shop

Window Design for The Mad Hueys

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