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About me

A highly experienced and innovative Director of Visual Merchandising and Store Design with over 25 years
of expertise in global retail. A strategic and creative leader who excels in brand storytelling, retail concept development, and customer engagement strategies. Passionate about curating immersive retail environments that enhance both in-store experience and commercial performance. Skilled in guiding cross-functional teams, applying brand-aligned merchandising techniques, and fostering strategic growth through outstanding visual presentation.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationNSW, Australia

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesVisual Merchandiser, Creative, POS Designer

Achievements

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Recommendations

Currently No Recommendations

Skills

Creative, Creative Direction, Point of Sale Design, Prop Design, Retail Design, Visual Merchandising

Sector Experience

Consulting Services, Creative Services, Fashion, Footwear & Accessories, Point of Sale, Retail

CV / Resume

Troy's CV/Resume

Activity

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Creativepool member since 18 September 2025

Troy's work

Window Design Update for The Ugg Shop

Window Design for The Ugg Shop

Window Design for The Mad Hueys

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