ABOUT
The Pressery was born from the love of whole foods and their health benefits. In this; the first stage of the branding process, the identity and original product range are defined and launched. Branding for the new company was an exercise in complete minimalism to reflect the pure values of this unique hand-made product. No ingredients are used that aren't required and as such there are no elements to the identity that aren't absolutely necessary. The logo typography is a reworked, balanced version of Sabon LT paired with condensed Trade Gothic LT. Given space to breathe, the logotype always appears adequately padded by a sizeable negative space square; a visual metaphor that nothing is allowed to compromise the absolute simplicity and purity of the product.
Launched in spring 2014 the branding work has been showcased in Kinfolk, Monocle, Wallpaper and throughout the national press. The Pressery almond milk is now stocked in several leading UK organic grocery outlets and is still made by hand in small batches in East London.
Back to The Pressery project
Skyberry Studio
United States
Loredana
Graphic Designer/Retoucher, Freelancer
Romania
Silvia Artini
3d visualiser
United Kingdom
Velichka
United Kingdom
Martha Tullberg
Designer
United Kingdom
Kristina Vidanec
VISUAL ARTIST AND CREATIVE WRITER
Croatia (Hrvatska)
Kamila Gawlowska
Artist
United Kingdom
Maria Portela
Art Director, Kendago
United Kingdom
Virtu DDP
United Kingdom
Ashley
Multimedia Designer, Studio Vivi
United Kingdom