ABOUT
The Pressery was born from the love of whole foods and their health benefits. In this; the first stage of the branding process, the identity and original product range are defined and launched. Branding for the new company was an exercise in complete minimalism to reflect the pure values of this unique hand-made product. No ingredients are used that aren't required and as such there are no elements to the identity that aren't absolutely necessary. The logo typography is a reworked, balanced version of Sabon LT paired with condensed Trade Gothic LT. Given space to breathe, the logotype always appears adequately padded by a sizeable negative space square; a visual metaphor that nothing is allowed to compromise the absolute simplicity and purity of the product.
Launched in spring 2014 the branding work has been showcased in Kinfolk, Monocle, Wallpaper and throughout the national press. The Pressery almond milk is now stocked in several leading UK organic grocery outlets and is still made by hand in small batches in East London.
Back to The Pressery project
Bryan Wilkin
3D Creative Designer, Createch Group
United Kingdom
F+A
United States
Hannah Tallantyre
Graduate
United Kingdom
Creativepool
United Kingdom
Jana Sukenikova
Freelance Graphic Designer, Fanah Shapeless
United Kingdom
Kevin Watts
Creative Design Manager
United Kingdom
Alisdair Bowman
Creative Director
United Kingdom
Buddy Films
United Kingdom
Gravity Thinking
United Kingdom
Francesca Sardigna
Art director, Simonetti Studio
Italy