. . .

About me

Creative Liaison for Strategic Brand Storytelling

TL;DR: I offer Creative Consultation, Curation and Direction for brands, agencies and production houses - with a strong focus on insight-driven concept development, brand voice copywriting, and cultural localization for German (DACH) and English (EMEA) markets.
#Strategy #Concept #Copy

Brands create campaigns in-house, productions throw in creative work as an entrée, and the agency landscape offers everything from network behemoths to boutique talent pools.
The possibilities are endless. The speed is neck-breaking. The course is set to fail at scale - unless someone takes the wheel.

As a liaison between brand teams, agencies, freelancers and AI tools,
I help strategize creative direction and safeguard consistency - across channels, touchpoints and creators.
From conceptualizing top-level pitch decks to cultivating brand voice guidelines, down to quality piloting for LLM prompting,
my role is to ensure creative coherence, cultural resonance and executional sharpness - in language, identity and craft.

And still, after 12+ years, 30+ international awards, and work for global brands, heritage agencies and boutique creative shops:
I write the film. The claim. The PR stunt. The headline.

I work fast and deliberately - balancing intuitive ideation, empathetic insight thinking, strategic clarity and AI-elevated output scaling.

Which makes me half-reliable. Half-polite. And fully human. Ready to share my authentic excitement for making things that work and ideas that count.
I offer retainer-based creative residencies for brands and agencies, as well as one-off concept sprints and copy caretaking gigs for your next project.
In English and German. Native to collaboration tools and asynchronous workflows.

T-)

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