The District's achievements

The District were (and still are) a joy to work with. They got under the skin of our brand so quickly and it felt like they were able to inhabit our space effortlessly, even though (and for us this was a strength) they haven't worked with an orchestra before and don't have any particular specialism within our sector. Over many years of working with some great designers, I've subconsciously come to expect to be inspired by the "talking" process and then vaguely disappointed by the Great Reveal Moment - maybe, I'd come to think, there really are only so many ways to represent an orchestra visually, and they've all been done. This was different. We could have chosen any one of the concepts that The District came up with, and what united all of the visual routes was that they were completely different from anything we'd seen elsewhere in our sector: fresh, original and playful, but also relevant to who we'd defined ourselves as. The reaction internally and externally to the final identity has been all and more than we hoped when we first saw the concept: we feel newly proud of ourselves and like the distinctive market leader that we strive to be artistically. The irony is that The District's offices are literally around the corner from our own, so we are also neighbours. And they've been flexible, and they've listened to us, and we've laughed far more than you should at work: it's felt like a real partnership. I'd recommend them to anyone.

Alice Walton
Communications Director at Britten Sinfonia
23 Jan 2020