973 is a magazine that explores the creative culture of Cambridge. It defines this in the widest sense, covering art, design, music, architecture, food and drink, technology and everything that occupies the intersections between. It is not defined by a format, or even a strict design, which will evolve over time.
973 is self-initiated, funded and published by Cambridge-based design practice The District. We wanted to create an openness for our design team to explore away from the constraints of a client brief by introducing flexible rules around type, size, form, grid and layout to aid consistency and allow the publication to 'hang' together but also express the individuality of each piece of content.
It is being very well received, reinforcing people's appetite for a thoughtful, design led magazine that captures the creative culture of the city.