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Workshop

Watch out, or you could go brandy-wandy

It was a simple animated gif. It didn’t look great. It would have annoyed the hell out of users. The branding consultant reasoned that it worked because, he interpreted, it matched the brand values. But he overlooked something else - this was part...

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Leaders

The worst thing about being in the creative industry

And 7 ways to deal with it When you chat to people they will invariably discover that you are in the creative industry. There’s one moment that makes my heart sink… When they wave their new business card under your nose and ask “What do you...

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Leaders

Branding the Branders: How losing can be a catalyst

Losing a project with a long term client was great... Losing maybe overstating it somewhat - we were never really in the race. We weren't approached for a proposal and they went with a company recommended to them 'known for being specialists in the...

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Workshop

To: Creative Industry Job Seeker - Subject: Re Generic Email

Hi, Thanks for your generic email regarding work. Unfortunately there aren’t any positions available at this time. If you’re open to suggestions then please see below for a less generic reply. But if you’re not ready to hear it,...