About me

Stephanie has wanted to be in advertising since she was 12. She started in this industry as an art director but magically transformed into a writer, and has worked on an extensive range of brands, winning a few awards along the way. Her strength lies in emotive storytelling across channels and it has been recognised by the Unilever Institute as some of the most influential, powerful and relevant work in South Africa. Her work repeatedly features in the Millward Brown Best Liked Ads Survey and she's been responsible for the significant turnaround of both Amstel Lager and McDonald's. Nothing makes Stephanie happier than coming up with ideas and bringing those ideas to life. She sees herself as not just a creative, but an inventor and truly believes that creativity has the power to change the world. And she refuses to get Netflix because she really really likes to watch ads.


Advertising, Art Direction, Copywriting, Creative Direction, Film, Photoshop, Presentation, Proof Reading, Public Speaking, Radio, Television, Writing

Sector Experience

Through the Line Advertising


Cannes Lions - Shortlist, D&AD Award - Yellow Pencil/White pencil, Loeries - Bronze, Loeries - Certificate, Loeries - Silver


Afrika Tikkun, Amstel Lager, Business Day, Cardhu, Ciroc, Dimension Data, DStv, FHM, Fiat, McDonald's, MyCab, Rhodes Food Group, Samsung, Tanqueray, The Salvation Army, The Singleton

#40 Ranked Copywriter
Currently No Recommendations
Newcomer of the Year 2018 Shortlist
Project featured:McDonald's | Any Excuse for a Big Mac
on 31st July 2017
Project featured:McDonald's | Little Moments of Lovin'
on 11th August 2017
Project featured:Afrika Tikkun | When I Grow Up
on 21st August 2017
Project featured:Rhodes Food Group | For the Love of Food
on 5th September 2017
Project featured:McDonald's | At Least the Little Moments Don't Have to Cost a Lot
on 30th January 2018
Project featured:Brand SA | Keep Your Dreams off the Road
on 11th June 2018
Skill Level
Creativepool member since 30 August 2015