About me

Stephanie has wanted to be in advertising since she was 12. She started in this industry as an art director but magically transformed into a writer, and has worked on an extensive range of brands, winning a few awards along the way. Her strength lies in emotive storytelling across channels and it has been recognised by the Unilever Institute as some of the most influential, powerful and relevant work in South Africa. Her work repeatedly features in the Millward Brown Best Liked Ads Survey and she's been responsible for the significant turnaround of both Amstel Lager and McDonald's. Nothing makes Stephanie happier than coming up with ideas and bringing those ideas to life. She sees herself as not just a creative, but an inventor and truly believes that creativity has the power to change the world. And she refuses to get Netflix because she really really likes to watch ads.

Stephanie's work

Brand SA | Keep Your Dreams off the Road

McDonald's | At Least the Little Moments Don't Have to Cost a Lot

McDonald's | Any Excuse for a Big Mac

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