About me

Experienced marketing, branding and advertising professional with 20+ years of experience and understanding of a multi-faceted business operation. Maintains a one-of-a-kind vision on marketing, having worked from both the client and the agency side with a 360° perspective. Visionary leader with a track record of increasing gross profit margins.

Analytical and precise. Initiative taker. Exposed its experience in numerous of industries such as banking and finance, telecommunications, consumer electronics, cosmetics, pharmaceutical, automotive, HR, FMCG, real estate and media. Able to motivate people with effective management and clear delegation. Passionate for creative work and design, with in-depth knowledge of markets and its changing business environments. Strong financial acumen. Effective decision maker. Perfection flowing and able to act quickly and rationally in critical situations. Nurture and value creativity and invite others to challenge perspectives.

Since 2004 have worked with top multinational companies to be found in Fortune Global 500 within various marketing positions and brands, covering product design, development, communication, branding and advertising for companies such as HVB Bank, UniCredit Bank, Banca Intesa Sanpaolo Group, Piraeus Bank, Raiffeisen Bank, Mastercard, Visa, Telenor Group, Ericsson, Apple, Vodafone, A1 Telekom Austria Group, Mobtel, RTS, Nestlé, Ahold Delhaize, P&G, Samsung, Cheil, Huawei, Hisense, Renault, Inditex, Zara.

In 2012 founded Foster + Svensson marketing agency and started servicing clients such as Telekom Serbia, MTS, MTEL, Raiffeisen Bank, Avon, BMW, Select Milk, Ringier Axel Springer and Samsung in the area of marketing, digital, data analytics, creative and design. In 2014 created PR campaign for Marina Abramović and MAI Institute by gaining worldwide visibility and became one of the founders of MAI Institute.

Soon afterwards in 2015, supported founding of Samsung in-house marketing agency Cheil as Business Director for 8 markets in Adriatic region, and grew team from 8 to 177 employees in 2 years, while also winning new clients like Raiffeisen Bank, Raiffeisen Premium Banking, Addiko Bank Croatia, P&G, Oaza zdravlja pharmacies. Established global publishing shared center in Serbia, for managing services in more than 50 countries.

In 2019 strengthen Foster + Svensson agency by winning new clients including Richter Gedeon, Ursapharm, Takeda, McCann, Knez Petrol, Huawei, Apothecary, Scavolini, Hisense, Gorenje, Asko, Zara, HYCU, Pionir, Alfa-Plam, Almaks, Knight Frank, Mastercard, UniCredit Bank, Banca Intesa, AIK Banka, Publicis Groupe, Leo Burnett, Prodigious, Samsung, Heads Adriatic, Fitpass, Renault.

Holds an MA degree in Design from University of Arts in Belgrade, Serbia.

Skills

Account Management, Advertising, Affiliates & Partnerships, Agency Coordination, Analysis, Analytics, Art Direction, Banking, Brand / Logo Design, Brand Management, Brand Stategy, Branding, Broadcast, Budgets Planning / Allocation, Business Analysis, Business Development, Business Management, Campaign Planning, Change Management, Client Services, Communications, Consultancy, Creative Direction, Digital Marketing, Digital Strategy, Email Design, Email Marketing, Entrepreneurship, Fine Arts, Furniture Design, Graphic Design, Interface Design, Interior Design, Internal Communications, Legal, Management, Market Research, Marketing, Marketing Strategy, Media Planning, Merchandising, Negotiation, Packaging, Packaging Design, Photography, Point of Sale, Point of Sale Design, PR, Presentation, Problem Solving, Product Design, Project Design, Public Relations, Public Speaking, Radio, Retail Design, Search Marketing, SEO, Social Media, Staff Training, Strategy Planning, Teaching / Lecturing, Team Management, Television, Traffic Management, Typography, UX/UI, Visual Layout, Web Design, Web Development, Wireframes

Sector Experience

Advertising, Arts, Audio / Visual, Automotive, Banking, Beauty, Brand Management, Branding, Broadcasting, Business Management, Catalogues & Brochures, Communications, Consulting Services, Creative Services, Design, Digital (SEO, PPC, SEM...), E-Commerce, Education, Energy, FMCG, Food & Beverages, Furniture, Fixtures & Equipment, Healthcare, Hosting, Household Goods, Human Resources, Information & Advice, Information Technology, Interiors, Internet, IT, Legal, Lifestyle, Luxury, Market Research, Marketing, Media, Mobile, New Media, Oil & Gas, Online / Web, Operations, Outdoor, Packaging, Personal Care, Pharmaceutical, pharmaceuticals, Photography, PR, Print, Real Estate / Property, Recruitment, Renewable Energy, Restaurant / Café, Retail, Software, Technology, Telecoms, Television, Therapies, Transport, UI / UX

Awards

Creativepool Annual Award, Creativepool Annual Shortlist, Meffy, PC Press - Best corporate website, Revista Biz - #1 Top Social Brand, UEPS - Bronze for Samsung, Virtus - Main Annual Award, Webfest - Best mobile website, Webfest - Best regional webiste, Webfest - Best visual design nominee, Zlatna Bubamara - Gold

Clients

A1 Telekom Austria Group, Addiko Bank, Adria Media Group, Advanced Talent Solutions, Ahold Delhaize, AikBank, Alcatel, Alfa-Plam, Almaks, Always, Apothecary, Apple, Asko, ATAG, Avon Cosmetics, Balmain Hair Couture, banca intesa, Blend-a-Med, Blic, Blunspark, BMW, BRC Bulgarian Railway Company, Caminata, cartoon network, Cheil Adriatic, Cheil Benelux, Cheil London, Cheil South Korea, CNN, Dacia, Deep Water, Discreet, Diva Laser Centar, Diva Medical, Doncafe, Dr. Grandel, Duboka Water, DV Cosmetics, E-Serbia, Eau Thermale Avene, Electroputere, Eucerin, Eurorail, Eurorail Logistics, Fairy, Fitpass, Fost Servtrans, Foster + Svensson Foundation, Gillette, Gorenje, Grammer, Grampet Cargo Austria, Grampet Group, Grey, Grup Feroviar Român S.A., Gucci, H Street Deli, H Street Deli Restaurant, Head & Shoulders, Heads Adriatic, Heads Talent Solutions, HILFIGER, HIPP, Hisense, Huawei, HVB Bank, HYCU, IBMA, JAF, JMS Law Office, Johnsons, Knez Petrol, Knight Frank, Koncept 45, Kraft Foods, Kurir, L'Oreal, LA ROCHE-POSAY, Lenor, m:tel, MAI Marina Abranovic Institute, MasterCard, MAXI, MB Hem Petrol, McCann, Mella Cosmetics, Mella+Oaza zdravlja, Merz Pharmaceuticals, Milka, Mjob, Mondelez, Mr. Proper, MTS, MullenLowe and Friends, Nestlé, Neutrogena, Nokia, Nuxe, Oaza Zdravlja pharmacy, Oral-B, Pampers, Pantene, Parfois, Pionir, Piraeus Bank, Procter & Gamble, Qonnexa, Raiffeisen Bank, Raiffeisen Leasing, Raiffeisen Premium Banking, Reloc, Renault, Renault Group, Renergy, Reva S.A. Simeria, Richter Gedeon, Ringier Axel Springer, RSCO, Samsung Adriatic, Samsung Albania, Samsung Bosnia and Herzegovina, Samsung Bulgaria, Samsung Croatia, Samsung Hungary, Samsung Kosovo, Samsung Montenegro, Samsung North Macedonia, Samsung Poland, Samsung Romania, Samsung Serbia, Samsung Slovenia, Samsung UAE, SBB, Scavolini, Select Milk, Skinfinity, Slovenijales, Smart Network Development, Smartacus, SonyEricsson, Sportina Group, Strauss Adriatic Group, Svetomir Arsic Basara, T-Mobile, Telekom Srbija, Telenor, Train Hungary, Turner Broadcasting, Uncommon SW11 Restaurant, Uncommon SW12 Cafe, UniCredit Bank, UPO, Ursapharm, Vagongyár Kft., Vichy, Vip mobile, Vodafone, Walton International, Workforce, YSL

Trade Associations

IAA International Advertising Association, IAB Interactive Advertising Bureau