About me

Marketing and advertising professional with over 16 years of experience and understanding of a multi-faceted business operation. Maintains a one-of-a-kind perspective on marketing, having worked from both the client and the agency side with a 360° perspective. Visionary leader with a track record of increasing gross profit margins.

Analytical and precise. Initiative taker. Exposed its experience in numerous of industries such as banking and finance, telecommunications, consumer electronics, cosmetics and beauty, pharmaceutical, FMCG and media broadcast. Able to motivate workforce with effective management and clear delegation. Passionate for creative work and design, with in-depth knowledge of markets and its changing business environments. Strong financial acumen. Effective decision maker. Perfection flowing and able to act quickly and rationally in critical situations. Nurture and value creativity and invite others to challenge perspectives.

Have worked with top multinational companies to be found in Fortune Global 500 within various marketing positions and brands, covering product design, development, communication & advertising for companies such as HVB Bank, UniCredit Bank, Telenor Group, Telenor Serbia, Telenor Montenegro, Telenor Hungary, DTAC, Apple, A1 Telekom Austria Group, Vip mobile, Vodafone, SBB, Ahold Delhaize, Cheil.

In 2012 created his own agency Foster + Svensson and started servicing clients such as Telekom Serbia, MTS, MTEL Montenegro, MTEL Bosnia and Herzegovina, Raiffeisen Bank, Avon Cosmetics, BMW Group, Select Milk, Ringier Axel Springer and Samsung Electronics in the area of digital marketing, data analytics, creative and design. Back in 2014 created PR campaign for Marina Abramovic and MAI Institute by gaining worldwide visibility and became one of the founders of MAI Institute. Soon afterwards in 2015, supported founding of Samsung Group in-house creative agency Cheil as Business Director for 8 markets, which grew from 8 to 177 employees in 2 years only, while also winning new clients outside of Samsung Group including Raiffeisen Bank, Raiffeisen Leasing, Addiko Bank Croatia, P&G, Oaza zdravlja, Diva Clinic. In 2019 strengthen his own agency Foster + Svensson and moved clients into it, while also bringing new including Walton International, Richter Gedeon, MullenLowe & Friends, Eubylon, Mella Cosmetics, Huawei, Duboka Water, Deep Water.

Holds an M.A. degree in Design from University of Art in Serbia. As of 2019 lecturing marketing and communication at MEF Faculty of Applied Management, Economics and Finance in Serbia.

Skills

Account Management, Advertising, Agency Coordination, Brand / Logo Design, Brand Management, Branding, Business Development, Business Management, Digital Marketing, Digital Strategy, Furniture Design, Graphic Design, Interior Design, Legal, Marketing, Media Planning, Merchandising, Photography, Point of Sale Design, Presentation, Product Design, SEO, Social Media, Strategy Planning, Team Management, Visual Layout

Sector Experience

Advertising, Banking, Brand Management, Branding, Broadcasting, Business Management, Communications, Creative Services, Design, Digital (SEO, PPC, SEM...), E-Commerce, FMCG, Food & Beverages, Furniture, Fixtures & Equipment, Legal, Marketing, New Media, Oil & Gas, Personal Care, Pharmaceutical, Photography, Restaurant / Cafè, Retail, Telecoms

Awards

Creativepool Annual Award, Creativepool Annual Shortlist, Meffy, PC Press - Best corporate website, Revista Biz - #1 Top Social Brand, Virtus - Main Annual Award, Webfest - Best mobile website, Webfest - Best regional webiste, Webfest - Best visual design nominee, Zlatna Bubamara - Gold

Clients

A1 Telekom Austria Group, Addiko Bank, Adria Media Group, Ahold Delhaize, Alcatel, Always, Apple, Avon Cosmetics, Balmain Hair Couture, Blend-a-Med, Blic, BMW, BRC Bulgarian Railway Company, Caminata, cartoon network, Cheil Adriatic, Cheil Benelux, Cheil London, Cheil South Korea, CNN, Deep Water, Discreet, Diva Laser Centar, Diva Medical, Doncafe, Dr. Grandel, Duboka Water, DV Cosmetics, E-Serbia, Eau Thermale Avene, Electroputere, Eucerin, Eurorail, Eurorail Logistics, Fairy, Fost Servtrans, Gillette, Grampet Cargo Austria, Grampet Group, Grey, Grup Feroviar Român S.A., Gucci, H Street Deli, H Street Deli Restaurant, Head & Shoulders, HILFIGER, HIPP, Huawei, HVB Bank, JMS Law Office, Johnsons, Knez Petrol, Koncept 45, Kraft Foods, Kurir, L'Oreal, LA ROCHE-POSAY, Lenor, m:tel, MAI Marina Abranovic Institute, MAXI, MB Hem Petrol, Mella Cosmetics, Mella+Oaza zdravlja, Merz Pharmaceuticals, Milka, Mondelez, Mr. Proper, MTS, MullenLowe and Friends, Nestlé, Neutrogena, Nokia, Nuxe, Oaza Zdravlja pharmacy, Oral-B, Pampers, Pantene, Parfois, Piraeus Bank, Procter & Gamble, Raiffeisen Bank, Raiffeisen Leasing, Raiffeisen Premium Banking, Reloc, Reva S.A. Simeria, Richter Gedeon, Ringier Axel Springer, RSCO, Samsung Adriatic, Samsung Albania, Samsung Bosnia and Herzegovina, Samsung Bulgaria, Samsung Croatia, Samsung Hungary, Samsung Kosovo, Samsung Montenegro, Samsung North Macedonia, Samsung Poland, Samsung Romania, Samsung Serbia, Samsung Slovenia, Samsung UAE, SBB, Select Milk, Smartacus, SonyEricsson, Sportina Group, Strauss Adriatic Group, T-Mobile, Telekom Srbija, Telenor, Train Hungary, Turner Broadcasting, Uncommon SW11 Restaurant, Uncommon SW12 Cafe, UniCredit Bank, Vagongyár Kft., Vichy, Vip mobile, Vodafone, Walton International, WPP, YSL

Trade Associations

IAA International Advertising Association, IAB Interactive Advertising Bureau

Ranking
1st ranked Account Director
Achievements
Top 25 Account Director Project featured:P&G Pantene TVC
on 10th August 2016
Project featured:Samsung Galaxy S7 edge
on 18th September 2016
Project featured:Samsung Galaxy S7 edge Xmas
on 1st December 2016
Project featured:Samsung Experience Store Zagreb, Croatia
on 13th December 2016
Project featured:Samsung Galaxy Tab S2
on 23rd December 2016
Project featured:Milka Christmas campaign
on 24th December 2016
Project featured:Samsung Galaxy A5
on 4th May 2017
Project featured:Samsung Galaxy S8
on 8th May 2017
Project featured:COMEFORBREAKFAST at Koncept 45
on 19th May 2017
Project featured:DV Cosmetics skincare products (spring 2017)
on 6th June 2017
Project featured:DV Cosmetics skincare products (summer 2017)
on 18th July 2017
Project featured:Koncept 45 store
on 21st July 2017
Project featured:Samsung Galaxy Gear
on 31st July 2017
Project featured:DV Cosmetics skincare products (fall 2017)
on 13th November 2017
Project featured:Foster + Svensson website redesign
on 12th June 2019
Project featured:Raiffeisen Bank Premium Banking website
on 28th August 2019
Project featured:MEF Faculty ads
on 3rd October 2019
On the web
Contract
Perm
Location
Belgrade
Skill Level
Senior, Director
Languages
English, Serbian, Russian
Creativepool member since 24 January 2016