ABOUT

After five years of research and development of products inspired by regenerative medicine based on bioscience and biotechnology, Apothecary LAB will present an innovative brand that will feature dermocosmetic products based on natural ingredients and promoting the regeneration of healthy skin cells. The special scientific line of high-quality premium cosmetic skin care products that will be presented by Apothecary LAB was designed by a pharmacist and is a unique private product recipe containing natural ingredients, and will have its premiere this year.

Apothecary LAB offers skin care solutions based on bioscience, and in particular on biotechnologies. Inspired by regenerative medicine, Apothecary LAB is a special scientific line of high-quality premium cosmetic skin care products. Created by a pharmacist, the unique private product recipe contains natural ingredients. The development of Apothecary LAB products has been underway since 2020, with over 5 years spent researching and building the brand and skincare line. Apothecary LAB was created at the same time as the Apothecary luxury drugstore, but the development of the product and brand took place in parallel and over a long period of time, as Apothecary sets extremely high standards in its work.

The environment we live in, lifestyle, diet, and hormonal variations are some of the factors that affect the biological function of the skin. Apothecary LAB’s expertise in bioscience is dedicated to creating safe, powerful, sustainable, and natural skincare tailored to the needs of men and women. The products created by Apothecary LAB aim to prevent skin aging, hyperpigmentation, stimulate collagen and fibroblasts, as well as slow down photoaging and rejuvenate the skin in the form of high-quality dermocosmetic treatments.

Apothecary LAB adheres to strict standards, placing products on the market only if they represent a significant improvement in the industry and for humans in general. In addition to innovation, we strive to ensure that the products are safe and effective, providing results that are truly transformative. It is important to note that Apothecary LAB maintains a cruelty-free stance, does not test on animals, while the products are vegan and exclude harmful elements such as parabens, sulfates and other toxic and unnecessary chemical ingredients from their formulations. Skincare protocols are unique and depend on several different factors, especially the methodology they follow. Apothecary LAB develops products based on active ingredients extracted from plants, which are intended for different skin types and for different purposes.

Regenerative cosmetics bring innovations in skin care because they were developed and inspired by regenerative medicine, ingredients that can only be found in nature and used as such, but also by science that advances more and more every day. Apothecary LAB strives for completely pure products made from natural ingredients using the latest scientific trends in their processing. Purity is important and this is what guides us in creating the unique Apothecary LAB brand.

Wanting everyone to recognize the Apothecary LAB brand, we constantly follow news from various fields of pharmacy, medicine, chemistry, as well as evolution in many other areas such as skin rejuvenation and regeneration. The product packaging will reflect exactly what is inside, the purity of the formula and ingredients, the ease of use and the recognizable modern design. The choice of ingredients is very narrow because we are guided by the highest standards in skin safety within the directives prescribed by the EU and Serbia, as well as the amount of active ingredients that do not include those that can irritate the skin in any way, but only what can please the skin and make every skin beautiful and cared for.

As a luxury brand of dermocosmetic products for skin regeneration and longevity, Apothecary LAB is based on bio-science, empowered by biotechnological advances and inspired by regenerative medicine. After the completion of preparations and obtaining the appropriate approvals and testing based on the health and dermatological suitability of the product, the premiere of the Apothecary LAB product is planned for 2025.

Before that, Apothecary confirms that it has successfully submitted an application to the Intellectual Property Office of the Republic of Serbia for the protection of its trademark, i.e. name, graphic sign (logo) and the name "Apothecary LAB", in order to ensure legal protection and show that only products marked with the trademark and name "Apothecary LAB" are legal on the market. Apothecary drugstore submitted the application for trademark protection based on the Law on Trademarks of the Republic of Serbia and the Decree on the contents of the register of applications and the register of trademarks, the content of requests and proposals submitted in the procedure for recognition and protection of the trademark, and data published in the official gazette of the competent body. The registered trademark, color and brand name "Apothecary LAB" are indicated by the Vienna classification (27.5.1; 27.5.10; 27.5.17; 29.1.6) and the Nice class (3; 5), while the goods and services class trademark is defined within cosmetics and dietary supplements.

Apothecary LAB wants to be one of the most prestigious and innovative brands in the world.

Within our agency pharmaceutical department Foster + Svensson MED™, we were in charge of brand naming, logo design, trade mark registration, brand and product launch go-to-market strategy, product line naming, product labeling design, packaging design and marketing communication.