About us

SONIC LENS is a next generation sonic branding agency that differentiates itself by putting strategy at the heart of a proprietary data driven "music intelligence" process, subsequently named "2022 Brand Strategist of the Year" by Transform Magazine. This enables client brands to activate more precise and performance driven sonic branding strategies and more holistic and comprehensive sonic identity systems, not only satisfying the increased demands of today's sound-on world, but also resulting in award-winning creative work through more targeted engagement with the world's greatest music and production talent.

About Marco Vitali, Founder/President

Marco Vitali went on a truly unusual and extraordinary journey before entering the world of brand development. From Juilliard violin ‘prodigy’ to Wall Street trader to business partner with legendary producer Nile Rodgers to collaborator with Grammy artists, he amassed an enormous range of skills and insights to fuel his creative work at Sonic Lens, an audio brand agency.

Now a brand strategist, creative director and managing partner at the agency, his work centers around the concept of ‘music intelligence’; a sophisticated, data-driven means of consulting brands. Vitali believes sound is a powerful branding tool, yet it is often overlooked. This new process, he believes, will revolutionize the world of branding by making creative work more holistic, powerful and cohesive.

Judges were impressed by Vitali’s new way of conceptualizing sonic branding, making him a worthy winner of this year’s Transform Awards ‘Brand strategist of the year’. One judge commented, “His contribution to brands is invaluable. He creates fantastic work which is equally scientific as it is creative.”

Skills

Sonic Branding

Sector Experience

Advertising, Branding, Music

Awards

D&AD Award - Nomination, Music and Sound, New York Film & TV, Promax Award, Red Dot Award - Red Dot Award, Transform Award

Clients

Al Jazeera English, Avon, Church's Chicken, Coca-Cola, Colgate, Disney, DraftKings, HISTORY CHANNEL, JPMorgan Chase, Lilly, Mattel, NBCUniversal International, Nestea, Nestle UK, Roche, Sprint, Turner, Unilever, ViacomCBS

Ranking
#5 Ranked Music & Sound
Recommendations
- 
Currently No Client Rating
Achievements
Annual 2023 ShortlistThe Sound of DRAFTKINGS NETWORKWave Annual 2023 ShortlistThe Sound of DRAFTKINGS NETWORKMusic & Sound
Top 10 Music & Sound Project featured:The Sound of Hot Wheels
on 20th July 2023
Project featured:The Sound of DRAFTKINGS NETWORK
on 5th September 2023
Pro member:

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Contributor:

Sonic Lens has been a Contributor since 25th November 2015.

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Founded
2019
Size
2-10 People
Creativepool member since 13 April 2023