About us

Unlike large, traditional groups, working with SomeOne means you meet and work with creatives.

It’s better that way.

SomeOne is an award-winning London based design practice that strategically launches, relaunches and protects brands world-wide. Rated No.1 in the UK.

People often ask for things to be consistent.

What they generally need is for things to be coherent.

We work in all sectors, all countries, all of the time.

We invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding. We don’t change symbols, we create symbols of change.

Unlike large, traditional groups, working with SomeOne means clients meet and work with the designers. (After all, that’s why we get hired — to design.)

Direct contact with SomeOne’s creative minds means ideas flow more freely, which is important as great brands need great opinions.

We don’t fit clients into pre-determined processes, we create bespoke teams around each project.



Sector Experience

Advertising, Audio / Visual, Branding




aston villa, British Athletics, Cancer Research UK, CBRE Limited, Chivas, ClearScore, Crystal Ski, Eurostar, FastJet, Hello Student, Kew Gardens, Land Securities, LeBoat, London 2012 Olympic Games, London Victoria, Olverum, Royal Opera House, Skype, Sofa.com, Sovereign, Telefonica, Tesco, Thameslink, The Childrens Society, The Glenlivet, The Mill, The Portland Hospital, Tottenham Hotspur Football Club, TUI, UCI, Urica, Valio, Westway Trust, Worldpay

Trade Associations

Design Business Association DBA, Society of Typographic Designers STD

Annual 2019 SilverAn identity fit for a digital ageBranding Annual 2019 GoldBreathing new life into deathBranding Annual 2019 GoldThe Pack is BackTypography Annual 2019 People's ChoiceThe Pack is BackTypography Annual 2018 SilverRebranding King’s Cross, London.Branding Annual 2018 BronzeHiyaCar RebrandBranding Annual 2018 BronzeThe loudest (and most successful) Summer of Sport brand — London 2017Graphic Annual 2018 SilverBringing students home to Roost™Graphic Annual 2018 SilverSpyScapeTypography Annual 2017 WinnerDebbie Thomas RebrandBranding Annual 2019 Shortlist#ComeToLifeEffectiveness Annual 2019 ShortlistUnleashing technology into travelGraphic Annual 2019 Shortlist#ComeToLifeOOH Annual 2017 ShortlistDebbie Thomas RebrandGraphic Best Agency to Work For 2017 Shortlist
Project featured:Debbie Thomas Rebrand
on 11th November 2016
Project featured:TLC — Brand Launch
on 31st January 2017
Project featured:Devonshire Quarter, Eastbourne.
on 16th February 2017
Project featured:SIS
on 10th April 2017
Project featured:Madame Tussauds!
on 26th April 2017
Project featured:The loudest (and most successful) Summer of Sport brand — London 2017
on 23rd August 2017
Project featured:Rebranding the radicals of residential
on 11th September 2017
Project featured:FORA
on 26th September 2017
Project featured:SpyScape
on 31st October 2017
Project featured:Market Invoice
on 7th November 2017
Project featured:Bringing students home to Roost™
on 30th November 2017
Project featured:HiyaCar Rebrand
on 13th December 2017
Project featured:Manchester Cityzens
on 14th May 2018
Project featured:Launching Australia’s first hypercar.
on 12th June 2018
Project featured:ParentKind™
on 25th June 2018
Project featured:Pay.Uk
on 5th November 2018
Project featured:Every energy companies worst nightmare
on 19th November 2018
Project featured:Future Mumbai
on 10th December 2018
Project featured:Creating a new brand for BMW, Porsche, Mercedes, VW, Audi & Ford...
on 21st January 2019
Project featured:Rebranding XE
on 23rd January 2019
Project featured:Getting its Mojo back.
on 8th August 2019
Project featured:Creating a more balanced beauty brand....
on 12th September 2019
Project featured:Rebranding the smarter law firm...
on 25th November 2019
Project featured:#ComeToLife 2019
on 9th January 2020
On the web
51-100 People
Creativepool member since 7 January 2014