As founder and Global CEO of The Gild I look after our offices in London and New York as well as clients around the world.
I am never happier than when I'm consulting with a client, discussing the best way forward for their brand or business, to deliver a great offer to the consumer and growth to the bottom line. I love digging into brands and businesses to understand how they work and how they could be made to work better. At the heart of this is a fascination with culture, the context that the consumer, business or competition sits within, I believe that it's the critical place to root the thinking when developing strategies, innovation or effective creative. This means that I am constantly travelling, observing, hunting, exploring and poking about.
I work on a wide variety of clients from the smallest to the biggest, from insurance and chocolate to alcohol and sportswear. It's a curiosity that drives me and if the challenge is an interesting one, I'm in!