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neverland worked with Age UK to develop this campaign against the context of one of the most difficult winters many older people will have ever experienced, as they try to make their fixed incomes stretch to cover the essentials at a time when prices are soaring.
In the 60” launch film, we see three older people seemingly happily going about their lives with the action set to the northern soul classic ‘Be Young, Be Foolish, Be Happy’ by The Tams. But we soon realise that all is not what it seems as one of the three’s electricity meter runs out,
bringing an abrupt stop to the upbeat music.
In a harrowing rug pull, we begin to understand the reality of the situations each of the
characters faces: lack of companionship, struggling to pay for electricity, and despair at the
prospect of being unable to afford the heating, plus the acute distress they feel at being in these situations. The films end with one of the characters calling Age UK’s Advice Line for help,
followed by the new campaign line: ‘Know what to do’.