About me

As founder and Global CEO of The Gild I look after our offices in London and New York as well as clients around the world.

I am never happier than when I'm consulting with a client, discussing the best way forward for their brand or business, to deliver a great offer to the consumer and growth to the bottom line. I love digging into brands and businesses to understand how they work and how they could be made to work better. At the heart of this is a fascination with culture, the context that the consumer, business or competition sits within, I believe that it's the critical place to root the thinking when developing strategies, innovation or effective creative. This means that I am constantly travelling, observing, hunting, exploring and poking about.

I work on a wide variety of clients from the smallest to the biggest, from insurance and chocolate to alcohol and sportswear. It's a curiosity that drives me and if the challenge is an interesting one, I'm in!

Skills

brand architecture, brand naming, Brand Positioning, brand strategy, Consumer Insight, consumer research, innovation, Innovation Training, new product development

Sector Experience

alcohol, Fashion, FMCG, Food & Beverages, Sports

Clients

Argus, C&A, Florette, Gruppo Campari, Jaeger, Jaeger, Kelloggs, L`Oreal, Microsoft, Mondelez, Nike, Sony, Walgreen Boots Alliance