About me
To your creative project I can bring my 25 years' experience of:
- Translating complex products and tasks into concise, inclusive stories and journeys that drive action
- Planning and writing clear, engaging copy for end-to-end digital experiences
- Focusing acutely on customer needs and desires and on developing messages that connects emotionally
- Working in cross-functional teams, and using data and other insights to optimise performance
- Evolving and applying content patterns and brand tones of voice for consistent customer experiences.
Skills
Copywriting, Digital Marketing, Editing, product descriptions, UX copywriting, Writing for SEO
Sector Experience
Automotive, b2b, b2c, Fashion, Finance, Home electronics and electricals, hospitality, Information Technology, luxury, Manufacturing, Retail, Telecoms
Clients
aviva, Barclays, Camelot, Dixons Carphone, HSBC, Jaguar Land Rover, Santander, Sky