Simon's work

To your creative project I can bring my 25 years' experience of:
- Translating complex products and tasks into concise, inclusive stories and journeys that drive action
- Planning and writing clear, engaging copy for end-to-end digital experiences
- Focusing acutely on customer needs and desires and on developing messages that connects emotionally
- Working in cross-functional teams, and using data and other insights to optimise performance
- Evolving and applying content patterns and brand tones of voice for consistent customer experiences.