About me
Shaun is the Co-owner & CEO of The Shout Group and the driving force behind the FCB SHOUT's current standing as the #1 Malaysian agency. He joined FCB in 2015 following a highly successful nine years with TBWA Malaysia and before that, seven years with Bates Malaysia & Bates Singapore. Together with his partners, he bought out FCB's Malaysian operations in 2017 before proceeding to rebrand the agency to FCB SHOUT and as part of the newly launched The Shout Group in 2022.
Under his leadership, FCB SHOUT has soared in both business and reputation, winning over 500 awards including a record haul of agency-of-the-year titles such as Marketing Magazine's first 3-peat as Overall Agency of the Year in 2021, 2022 and 2023, Agency of the Year at the 2022 APAC APPIES and 2023 Malaysia APPIES, Dragons of Asia's Agency of the Year in 2021 along with Best in Malaysia in 2021, 2022 & 2024 and Campaign Asia's Malaysia Creative Agency of the Year in 2023. When added to his own personal accolades such as Marketing Magazine's Agency Head of the Year 2022, Runner-up as Campaign Asia's Agency Head of the Year 2022, Southeast Asia Business Development Team of the Year 2021, 2022, Runner-up as Mumbrella Asia's Agency Head of the Year 2019, APPIES's Presenter of the Year 2021, and frequent judging stints at the Asia-Pacific EFFIEs, Malaysian EFFIEs, Dragons of Asia, Malaysian Media Awards, Malaysian Digital Awards, CreativePool, Shots Film Awards, The Globes and Spikes Asia... Shaun knows what it takes to win!
Skills
Account Management, Advertising, Brain storming, Brand Management, Business Development, Business Management, Client Services, Communications, Consultancy, Creative Direction, Strategy Planning, Teaching / Lecturing, Team Management
Sector Experience
Automotive, Banking, FMCG, Food & Beverages, Hotels & Resorts, Information Technology, Insurance, Mobile, Travel & Leisure
Awards
A+M Agency Head of the Year, A+M Agency of the Year, APPIES Gold -, Campaign Brief The Work, Campaign Southeast Asia Bronze, Campaign Southeast Asia Gold, Campaign Southeast Asia Silver, Effie's Silver, MAA Globes Gold, Malaysian Digital Awards Grand Prix, Marketing Excellence Awards Bronze, Marketing Excellence Awards Gold, Marketing Excellence Awards Silver, MARKies Awards Bronze, MARKies Awards Gold, MARKies Awards Silver, Mob-Ex Award, PMAA Dragons of Asia Awards Bronze, PMAA Dragons of Asia Awards Gold, PMAA Dragons of Asia Awards Silver, shots Award, The Drum Award, YouTube Works Southeast Asia Best of Category
Clients
Darlie, Domino, Fonterra, Guardian Pharmacy, Hyundai, McCain, MESAT, PepsiCo, Pokka, RHB Bank, Sunlife, Twinnings
Trade Associations
Shaun Tay was recognised as an Industry Influencer on 6th February 2017
on 2nd May 2024 Contributor:
Shaun Tay has been a Contributor since 6th February 2017.