About me

I believe success comes to those who 'play the game like there's no tomorrow'.

That is why throughout my career I have made it a point to try and instill the same drive within the people that I've worked with. Be it going all out to win a pitch or creating work that delivers both results and acclaim. Relentless determination is what puts GREAT ahead of good. As a creative suit, I have had the privilege of working alongside some of the brightest minds in business on high profile brands across an array of disciplines. Together, we consistently delivered effective advertising campaigns that have won over 100 awards locally, regionally and internationally.

I helped TBWA\​ Kuala Lumpur emerge as a Top 3 agency in 2012 before claiming the #1 Creative Agency title in 2013, thanks to the first ever clean sweep of three separate Agency of the Year titles: A+M, Kancils and Campaign Asia. I was named Runner-Up for Campaign Asia's Account Person of the Year (S.E.A) in 2013 and featured in Campaign Asia's 40-under-40 in 2014.

Joining FCB in 2015 as the Managing Director for its KL office, i became it's CEO in 2016 and transformed the group into a hard working, high touch creative shop with the best new business record in Malaysia. In 2018, i took it a step further by buying the agency and turning it into a 100% local owned independent agency. In that same year, became Malaysia's #1 Agency by winning A+M's Overall Agency of the Year in addition to winning in the Creative Agency, Content Marketing Agency, Brand Consultancy, Mobile Marketing and Direct Marketing categories. And before the year ended, we added Campaign's Malaysia Creative Agency of the Year to list of accolades. And there's still a long way to go...

In my spare time (what little there is), i usually work on my practical thesis titled "Surviving Fatherhood".


Account Management, Advertising, Brain storming, Brand Management, Business Development, Business Management, Client Services, Communications, Consultancy, Creative Direction, Strategy Planning, Teaching / Lecturing, Team Management

Sector Experience

Automotive, Banking, Beverages, FMCG, Food & Beverages, Hotels & Resorts, Information Technology, Insurance, Mobile, Travel


APPIES Gold -, Effie's Silver, Marketing Excellence Awards Bronze - Excellence in Data Driven Marketing, Marketing Excellence Awards Bronze - Excellence in Female Audience Marketing, Marketing Excellence Awards Bronze - Excellence in Public Relations, Marketing Excellence Awards Gold - Excellence in Female Audience Marketing, Marketing Excellence Awards Silver - Excellence in Consumer Insights, Marketing Excellence Awards Silver - Excellence in Govt. Sector Marketing, Marketing Excellence Awards Silver - Excellence in Shopper Marketing, Marketing Excellence Awards Silver - Excellence in Sponsorship Activation, Marketing Excellence Awrds Gold - Excellence in Male Audience Marketing, MARKIES Gold - Best Idea Female Audience, MARKIES Gold - Best Idea Retail, MARKIES Gold - Best Use of Apps, Mob-Ex Award Silver - Best Use of Apps


Acer, Havaianas, Heineken, Mondelez, Motorola, Nivea, Nokia, OCBC, Perodua, Peugeot, RHB Bank, Sunsweet, zespri

Trade Associations

4As Malaysia

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Top 100 Influencer of the Year 2017 Annual 2018 JudgeExperiential Annual 2019 JudgeIndependent Agency of the Year

Shaun Tay was recognised as an Industry Influencer on 6th February 2017

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Shaun Tay has been a Contributor since 6th February 2017.

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Kuala Lumpur, Taman Tun Dr. Ismail
Skill Level
Creativepool member since 15 February 2016