. . .

About me

In 2025 I was appointed as Executive Creative Director at The General Store, a multi-disciplinary creative agency headquartered in Sydney. This appointment follows my brief 8-month tenure at Saatchi & Saatchi Sydney and nearly a decade as Group Creative Director at M&C Saatchi Sydney.

During my time at M&C Saatchi, I steered multiple accounts including BWS, TAB, Optus, Steggles, Lilydale, and Australian Retirement Trust. As an unwavering advocate for diversity and equality, I served as Co-Chair of M&C's Employee Led Women's Network, working tirelessly to advance women in the industry.

Prior to M&C Saatchi, I spent 5 years at Leo Burnett Sydney, where I held the position of Creative Director on the Samsung account, collaborating on the Galaxy brand with the global team. My career began as a graphic designer and retoucher for a photographers collective, instilling in me a passion for craft and attention to detail.

With over 26 years of experience, my work across various media has been recognized at numerous international award shows. I have played a pivotal role in the progression of world-class agencies, my peers, and the wider communications industry. My contributions have helped win agency of the year titles for a spectrum of specialist agencies.

In addition to my agency roles, I am also an active contributor to the industry as former Joint Head of AWARD School, both nationally and in NSW, where I helped nurture creative talent and support the development of emerging creatives. And I continue to be involved as a sitting member of the AWARD council.

Throughout my career, I have gained extensive experience in areas such as CRM, digital, social, experiential, and innovation. These skills have been instrumental in building major brands including Lexus, Samsung, Diageo, McDonald's, Woolworths, and Optus.

In my role at The General Store, I work across clients such as Rebel Sport, Chupa Chups, Dexus, Freedom, Aquila, Cancer Chicks and Telstra, bringing my multi-disciplinary expertise to help shape the future of these brands.

See full profile details

Sharon Edmondston Follows

Alfio Capotorto

Digital Illustrator, Gf studio

Italy

Connect

View profile
Mark

Creative Artworker, Cherry Advertising Ltd

United Kingdom

Connect

View profile
Komson Yamshuen

Illustrator

United Kingdom

Connect

View profile
Lonneke de

Creative and Branding Lead, Long Tall Sally

United Kingdom

Connect

View profile
Casa Rex

United Kingdom

Follow

View profile
Layerform Design Magazine

United Kingdom

Follow

View profile
LMPP Studio Ltd

United Kingdom

Follow

View profile
Dair Design and Consulting Ltd.

United Kingdom

Follow

View profile
3

Grey London

United Kingdom

Follow

View profile
Lawrence Ho Pak Kiu

Senior Executive Producer, Instant Replay Productions Pte Ltd

Singapore

Connect

View profile
John Murray

Digital Creative Director, Charm

United Kingdom

Connect

View profile
Neil Wilson

Copywriter

United Kingdom

Connect

View profile
PAVANKUMAR

Copywriter - SEO specialist

United Kingdom

Connect

View profile
Christine

Designer / Creative Artworker, ASG Worldwide (formerly AGI World Ltd)

United Kingdom

Connect

View profile
Michelle Kennard

Creative Artworker

United Kingdom

Connect

View profile
Brandwidth

United Kingdom

Follow

View profile
Chelsea

Freelance Illustrator, Philosoficate LLC

United States

Connect

View profile
Matt Edwards

CEO, WCRS

United Kingdom

Connect

View profile
Above+Beyond

United Kingdom

Follow

View profile
Carl Grinter

Managing Director / Producer / Director, Three Wise Monkeys

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.