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What a simple, smart idea. Taking its insight from child educational methods, rather than traditional advertising persuasion, to great effect. Nivea hit the beaches of Rio to help parents and kids understand the impact of not applying sun...
I've only ever been surfing once and it was an unmitigated disaster. Let's just say my I couldn't properly feel my face for a solid fortnight afterwards. That doesn't mean, however, that I don't appreciate it, indeed I'd never have even tried if I...