About me

Sergio joined McCann London in 2014 as Head of Integrated Production. He works across the entire agency portfolio to elevate the creative and production excellence of the agency, ensuring innovation, diversity, quality and rigor behind everything the agency develops. A true citizen of the world, Sergio has spent his career working internationally across Fortune 500 multinational clients at leading global network agencies.

With over 22 years of experience in the advertising and entertainment industry, Sergio is one of the lead voices on Global Integrated Productions. Before joining McCann Sergio was commuting between New York, Toronto, Amsterdam London and Shanghai heading the production departments for Anomaly. Under his watch Budweiser developed and launched its "Brotherhood" and "Puppy Love" Superbowl ads and social media campaigns. He's also worked on brands such as Rolex, Porsche, Google, Microsoft, Smirnoff, Seat, Renaissance Hotels, Converse, Nintendo, Coca-Cola, McDonald's, P&G,


2007 AICP (New York): Judge, 2008 AICP (New York): Judge, 2008 Boards Summit (New York): Speaker, 2009 AICP (New York): Judge, 2011 AICP (New York): Judge, 2013 D&AD (London): Judge, 2014 British Arrows (London): Judge, 2015 AICP (london): Judge

Sector Experience

Advertising, Airline, Animation, Arts, Audio / Visual, Automotive, Banking, Branding, Broadcasting, Catalogues & Brochures, CGI / 3D, Charity / Not for profit, Cinema, Computer Games, Design, E-Commerce, Event Organisers / Management, Fashion, Film (Feature), Film (Short / Documentary), Fine Art, Painting & Sculpture, FMCG, Food & Beverages, Footwear & Accessories, Gaming, Government, Health, Hotels & Resorts, Intellectual Property, Interactive, International, Internet, Legal, Marketing, Mobile, Music, New Media, Newspapers, Outdoor, Packaging, Photography, Point of Sale, Publishing, Radio, Recruitment, Retail, Social Network / Community, Software, Telecoms, Television, Theatre, Tobacco, Transport, Travel, UI / UX


Andys - Bronze, Andys - Silver, Campaign BIG Award - Gold, Cannes Lions, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Clios - Shortlist, Clios - Silver, Creative Circle Award - Gold, Creative Circle Award - Silver, D&AD Award - Black Pencil, D&AD Award - In-book, D&AD Award - Nomination, D&AD Award - Yellow Pencil/White pencil, Effie\'s - Gold, Effie\'s - Silver, El Sol, EPICA Award - Gold, EPICA Award - Silver, Eurobest Award Shortlist, FIAP, LIA Award - Bronze, LIA Award - Gold, LIA Award - Silver, Mobius Awards, New York Ad Festival - First Prize, New York Festival - Finalist, One Show - Bronze Pencil, One Show - Gold Pencil, One Show - Merit, One Show - Silver Pencil, San Sebastian (Sol), Webby Award

#1 Ranked Producer
Currently No Recommendations
Annual 2019 JudgeProduction
Top 25 Producer Project featured:Subway - Pastrami TV & VR
on 5th February 2016
Project featured:Tomb Raider - Survival Billboard
on 7th February 2016
Project featured:Visit Xbox: "The Rough Guide to Xbox"
on 21st January 2021
On the web
Tagged Job Titles
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Senior, Director
Engligh, Spanish
Creativepool member since 28 January 2016