Sergio Lopez
Chief Production Officer, UK & EMEA
ABOUT
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to another person. Beyond Generations: Gaming Against Loneliness is an initiative aimed at uniting families by using the power of gaming. The campaign features two documentaries following the real-life stories of two families who had lost touch, and a ReBoxing programme that encourages young gamers to gift old consoles to the elderly people in their lives through ReBoxing Kits, which could be downloaded online and printed at home.
MADEIT CREDITS
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MicrosoftClient
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Alex YoungEditor -

Alexei BerwitzSenior Project Manager -

Alexia MerringtonExecutive Producer -

Ashley JoinerAssistant Editor -

Chris DaveyComposer -

Chris FowlesDirector -

Clare PragerProject Director -

David CoatesDesigner -

David DevineCovid Supervisor -

Eloise ThompsonAccount Executive -

Georgia WettenhallSenior Project Manager -

Jack WhiteGlobal Integrated Marketing Lead -

James CrosbySenior Creative -

Jamie CooperPost Producer -

Jamie MietzExecutive Creative Director -

Jessica TamsedgeManaging Director -

JJ BenderSenior Planner -

Liam WhiteSenior Creative -

Lisa CarranaHead of Design -

Luke MakepeaceAssistant Camera -

Marti GuiverAssistant Camera -

May SinlapaSenior Account Manager -

Melanie VickersBusiness Director -

Michael FlattGlobal Integrated Marketing Director -

Mike PhillipsSenior Planner -

Molly StrasserExecutive Creative Director -

Oscar FlintoftBusiness Director -

Pedro PintoHead of Post Production -

Sailesh JaniManaging Partner -

Sanjiv MistryExecutive Creative Director -

Sarah HallProducer -

Simon HallOnline Editor -

Son of AlanIllustrator -

Steffan PerryGrader -

Steve TesterPrint Producer -

Taylor SmithBrand Marketing Manager -

Terrence WilkinsDirector of Photography -

Toby BurdenAssistant Producer -

Val BoyceBusiness Affairs -

William CottamSenior Creative -

Zara BalfourSenior Producer -

Craft LondonProduction Company -

Alec ChristieExecutive Producer -

Mihai MeirosuMix & Sound Designer -

McCann LondonAdvertising Agency -

Robert DoubalChief Creative Officer -

Sergio LopezChief Production Officer -

D&AD -

Laurence ThomsonChief Creative Officer