ABOUT
If you’re not experiencing it first-hand, it’s difficult to understand the reality of living with dementia during COVID-19 – something Creative Director Sean Cullen wanted to change. Sean’s mum has dementia. The difficult experience of supporting his mum during lockdown motivated him to write a poem, titled ‘Imagine’. He worked with Alzheimer's Society to bring the poem to life in an emotive short film. The film was also voiced by his actress wife Catherine Turgoose.
‘Imagine’ puts viewers in the shoes of people affected by dementia during lockdown– to raise awareness of how tough it has really been and to encourage people to donate to Alzheimer’s Society’s Emergency Appeal, so the charity can be there to support anyone affected.
Results - The film currently has just under 2 million impressions across social platforms, including Facebook and Twitter. It contributed to direct donations to the emergency appeal and helped to open discussion for people in need, to seek advice and support with Alzheimer's Society.
AWARDS
Creativepool Annual Silver
MADEIT CREDITS
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Sylvia LoweClient -
Vicki EvansClient
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Chris HoskerDirector of Photography -
Sean CullenCreative Director -
Catherine TurgooseVoiceover Artist
Back to Imagine - Alzheimer's Society project
Luciano Koenig Dupont
Photographer / Art Director / AI, Luciano Koenig Studio
Ecuador
Maria Ginga
Illustrator, Freelance
Moldova
ᗰᗩᖇTIᑎᗩ
United Kingdom
Steve Moore
Senior Graphic Designer, stevedsgn
United Kingdom
Andrei Cotruţ
Art Director, Penrose-CDB
Romania
Rosina Esquivel
UX/ UI Designer & Illustrator, Globant
Argentina
Lawrence
Creative Lead, Samsung MX
United Kingdom
Karina Laymen
Illustrator
United Kingdom
Peter Dean FRSA
Founder, Novagram
United Kingdom
Kevin O'Shea
Motion Graphics and 3D Artist, Freelance
United Kingdom