About me

I'm a Creative Director and Brand Design Lead with 22 years of experience building brands that are clear, distinctive and designed to work in the real world. My work spans brand strategy, identity systems, editorial, digital experiences and integrated campaigns for institutional, consumer, technology and media organisations.
I turn complex ambitions into brand platforms that teams can actually use—across markets, languages and touchpoints. My portfolio includes multi-market brand architecture across four countries, a €1m+ national curriculum design system spanning 100+ titles and three scripts, executive-level public-sector communications, and a consumer-brand rebrand that delivered 38% subscriber growth.
I lead multidisciplinary teams, work confidently with senior clients and remain hands-on with creative direction, typography, design systems and visual storytelling. I also integrate AI-enabled image, video and research workflows responsibly into live creative production.
Open to senior Creative Director, Brand Design Lead, Head of Creative and Brand Strategy opportunities across Europe, as well as selected international collaborations.

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Sara's Followers

Callum Duffy

Founder & Commercial Photographer, Thor's Eye Studios

United Kingdom

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David Brown

Photographer, David Brown Photography

United Kingdom

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Alexis Koukoulis

Architect, Alfa Kapa

Greece

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Saleh Morba

Director of Photography

Saudi Arabia

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Sara's Followers

Callum Duffy

David Brown

Alexis Koukoulis

Saleh Morba