Audi asked us to showcase: The RS7 piloted driving concept. However, vehicle automation was in the midst of a heated debate focussing on obstacles over opportunities.
While the world worried about robots, we worried about someone else: The T-rex Once the most feared animal on the planet, social media made him a laughingstock - and the perfect protagonist for our story.
Over message resonated with people all over the world. It became the most shared ad in the month of its release - worldwide, and has now been viewed more than 14 million times.
Most importantly, we shifted the piloted driving debate from artificial intelligence to human experience.
Ciclope Festival Winner
Cristal Festival Winner
Epica Awards Winner