ABOUT
Background:
Audi asked us to showcase: The RS7 piloted driving concept. However, vehicle automation was in the midst of a heated debate focussing on obstacles over opportunities.
Idea:
While the world worried about robots, we worried about someone else: The T-rex Once the most feared animal on the planet, social media made him a laughingstock - and the perfect protagonist for our story.
Results:
Over message resonated with people all over the world. It became the most shared ad in the month of its release - worldwide, and has now been viewed more than 14 million times.
Most importantly, we shifted the piloted driving debate from artificial intelligence to human experience.
AWARDS
Ciclope Festival Winner
Cristal Festival Winner
Epica Awards Winner
Back to Audi - The Comeback project
ROKOS
United Kingdom
Robert Sindermann
Design Director, TMW Unlimited
United Kingdom
Stephen ONeill
Senior Art Director / Designer
United Kingdom
Charlotte
Designer
United Kingdom
Isabel Crause
Senior Copywriter, King James Group
South Africa
Javier Arres
Artist, Javier Arrés
Spain
Vicky Fotopoulou
3D Art Direction, Society Awards
United States
Oliver Keane
Motion Graphics Designer, Freelance
United States
Saddington Baynes
United Kingdom
Ashima Amar
Designer
India