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About me

Samira Rafi is a Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising... She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.

She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.

Away from the office, she is a Mentor at The 30 Minute - the University of Planning and a member of Time for the Planet which is an international non-lucrative association. Samira was also selected as RARE Leadership Academy Delegate By Google.

AN AMBASSADOR OF MOROCCAN FEMALE CREATIVITY...

Samira Rafi is a keen advocate of diversity and inclusion and a strong supporter of initiatives that aim advancing women in creative leadership in Morocco to encourage better integration of female creativity and to amplify the progress of women in the advertising industry,

She was appointed as the first Moroccan woman jury member at the Cannes Lions Festival of Creativity 2022 and the D&AD Award 2022.

She has also served as a juror for several international festivals like New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, Wina Dubai...

A COMMITTED CREATIVE...

Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, for people, the planet, and for the industry.

She has initiated, along with her team, an initiative called #boomengaged which aims to voluntarily support major causes both on a local and global level such as:

Women's rights (violence/equality, parity), the cause of people with reduced mobility, the environment, and climate change, the children's rights by denouncing child labor.

Thus, she has supported many clients in major causes, such as :

- The social center of the Ministry of Solidarity of Women, Family and Social Development, in partnership with the EU- European Union

- Special Olympics Morocco

- AMAL Association of Disabled Persons

- ADFM (Democratic Association of Moroccan Women)

- AFAK Association

and others...

This involvement in great causes has made her agency the most committed agency in Morocco.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCasablanca, Casablanca, Morocco

Skill LevelDirector

LanguagesFrench English and Arabic

Tagged Job TitlesCreative Director, Creative

Ranking

#11 Ranked Creative Director

Achievements

Top 25Creative DirectorContributor:

Samira has been a Contributor since 8th July 2021.

9Shortlisted x 9

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications

Clients

CV / Resume

Samira's CV/Resume

Activity

Connections3,574 Followers5,576 Following22,638

Views34,429

Creativepool member since 9 May 2021

Samira Rafi Follows

BBC Children in Need

United Kingdom

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Once & Future

United Kingdom

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Levente Bálint

CEO, White Rabbit Advertising Agency Budapest

Hungary

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EXTREME International Ltd.

United Kingdom

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Luisa Castellanos

Creative Director, Eloisa Studio

Colombia

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Phathu Nembilwi

Digital Illustrator \ Graphic Design, Student Village

South Africa

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Heliwan Art

Visual Artist 2D/3D

Portugal

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Gavin Manerowski

CEO, Gavin Manerowski

United Kingdom

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MullenLowe Open

United Kingdom

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Zenia Labropoulou

Head of Design

United Kingdom

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Raul Moise

Photographers Assistant

United Kingdom

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Ellie-Anne Bowler

Photographer, FromTheHeartPhotography

United Kingdom

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Mastercard

United States

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ADRIANO CHIARELLI

Film Director, film producer, screenwriter, FREELANCE

United Kingdom

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Antonio Castillo

CEO, CASTILLO

Mexico

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Fred Levron

Wordwide Creative Partner

United States

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Dylan

Graphic Designer

United Kingdom

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Gerard Costa

Art Director - Graphic Designer, Freelance

Spain

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Aga Kluska

Graphic Designer

United Kingdom

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Samuel Clarke

Graphic Designer

United Kingdom

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