. . .

About me

Samira Rafi is a Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising... She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.

She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.

Away from the office, she is a Mentor at The 30 Minute - the University of Planning and a member of Time for the Planet which is an international non-lucrative association. Samira was also selected as RARE Leadership Academy Delegate By Google.

AN AMBASSADOR OF MOROCCAN FEMALE CREATIVITY...

Samira Rafi is a keen advocate of diversity and inclusion and a strong supporter of initiatives that aim advancing women in creative leadership in Morocco to encourage better integration of female creativity and to amplify the progress of women in the advertising industry,

She was appointed as the first Moroccan woman jury member at the Cannes Lions Festival of Creativity 2022 and the D&AD Award 2022.

She has also served as a juror for several international festivals like New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, Wina Dubai...

A COMMITTED CREATIVE...

Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, for people, the planet, and for the industry.

She has initiated, along with her team, an initiative called #boomengaged which aims to voluntarily support major causes both on a local and global level such as:

Women's rights (violence/equality, parity), the cause of people with reduced mobility, the environment, and climate change, the children's rights by denouncing child labor.

Thus, she has supported many clients in major causes, such as :

- The social center of the Ministry of Solidarity of Women, Family and Social Development, in partnership with the EU- European Union

- Special Olympics Morocco

- AMAL Association of Disabled Persons

- ADFM (Democratic Association of Moroccan Women)

- AFAK Association

and others...

This involvement in great causes has made her agency the most committed agency in Morocco.

See full profile details

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCasablanca, Casablanca, Morocco

Skill LevelDirector

LanguagesFrench English and Arabic

Tagged Job TitlesCreative Director, Creative

Ranking

#11 Ranked Creative Director

Achievements

Top 25Creative DirectorContributor:

Samira has been a Contributor since 8th July 2021.

9Shortlisted x 9

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications

Clients

CV / Resume

Samira's CV/Resume

Activity

Connections3,574 Followers5,576 Following22,639

Views34,391

Creativepool member since 9 May 2021

Samira's Connections

Jake Barratt

Writing Tutor, Sel-employed

United Kingdom

Connect

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Reinhard Niedermeier

Blogger, niedermeierblog.com

Germany

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Daniela Massenz

Freelance remote writer

South Africa

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Hannah Brumby

PhD researcher, University of Birmingham

United Kingdom

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Ahmad Saif

Cinematographer- Director, Freelance

United Arab Emirates

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Juliet Allaway

Translator/Copywriter

Spain

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Gurkan Kestane

Graphic Designer - Production, dubai

United Arab Emirates

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Leanne Geddes

Prop Maker/ costume props

United Kingdom

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Yogita

Graphic Designer, Advertising

India

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Gabriel Gayle

Creative

United Kingdom

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Cuhves Creatives

Graphic Designer - Production, cuhves

Cameroon

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Riky S

United States

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Ramona Soga

Illustrator

South Africa

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Stanley Ombui

Tutor & Writer

Canada

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Andrea Padilla

3d and Motion Graphics Artist

Mexico

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Savin Adina Diana

Digital Artist

Romania

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Badra Cherfi

Costume Designer/ Creative di, bophonysse

United Kingdom

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Adnan Adil

Photographer, OCUS

Pakistan

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Crystal Jayeeta Ann

Graphic Designer

United Kingdom

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Rosanna Payne

Branding Designer, Presentedby

United Kingdom

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