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About me

Samira Rafi is a Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising... She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.

She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.

Away from the office, she is a Mentor at The 30 Minute - the University of Planning and a member of Time for the Planet which is an international non-lucrative association. Samira was also selected as RARE Leadership Academy Delegate By Google.

AN AMBASSADOR OF MOROCCAN FEMALE CREATIVITY...

Samira Rafi is a keen advocate of diversity and inclusion and a strong supporter of initiatives that aim advancing women in creative leadership in Morocco to encourage better integration of female creativity and to amplify the progress of women in the advertising industry,

She was appointed as the first Moroccan woman jury member at the Cannes Lions Festival of Creativity 2022 and the D&AD Award 2022.

She has also served as a juror for several international festivals like New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, Wina Dubai...

A COMMITTED CREATIVE...

Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, for people, the planet, and for the industry.

She has initiated, along with her team, an initiative called #boomengaged which aims to voluntarily support major causes both on a local and global level such as:

Women's rights (violence/equality, parity), the cause of people with reduced mobility, the environment, and climate change, the children's rights by denouncing child labor.

Thus, she has supported many clients in major causes, such as :

- The social center of the Ministry of Solidarity of Women, Family and Social Development, in partnership with the EU- European Union

- Special Olympics Morocco

- AMAL Association of Disabled Persons

- ADFM (Democratic Association of Moroccan Women)

- AFAK Association

and others...

This involvement in great causes has made her agency the most committed agency in Morocco.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCasablanca, Casablanca, Morocco

Skill LevelDirector

LanguagesFrench English and Arabic

Tagged Job TitlesCreative Director, Creative

Ranking

#11 Ranked Creative Director

Achievements

Top 25Creative DirectorContributor:

Samira has been a Contributor since 8th July 2021.

9Shortlisted x 9

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications

Clients

CV / Resume

Samira's CV/Resume

Activity

Connections3,574 Followers5,576 Following22,639

Views34,416

Creativepool member since 9 May 2021

Samira's Connections

Pauline Ogake

upcoming actress

Kenya

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Alan Silva

President, Bright Spot Productions

United States

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David De

Freelancing, Blu Digital

United Arab Emirates

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Francis Uzoh

Director, Dazzolesy

United Kingdom

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Natalia Velasco

Graphic Designer Art Direction in Advertising

Spain

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Dmitrijs Zadonskis

Graphic Designer

Latvia

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Amitha Ramanna Shobha

Founder and CEO, Amevue

Italy

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Murray Boulton

Photographer

United Kingdom

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Mazaher Hajibandeh

Co funder, Metagamescoin

United Arab Emirates

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Shamikh Ahmed

3D Artist

Pakistan

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Dinesh Wagh

Multimedia Designer

India

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Kaafi Graphics

Graphic Designer

Somalia

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Wen Xin

Graphic Designer - Production, xppen

United States

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Casey Bowers

Copy Auditor, The Copy Auditor

United States

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Ofira Waqausa

Customer service, Revolution

United Kingdom

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Katarina Curcic

Graphic Designer

Serbia (Republic of)

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Mohamed Essam

Product Designer

United Arab Emirates

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Yasi Piraste

Digital Marketing Manager

Netherlands

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Katrin Ericsson

Digital Designer, Seraph Agency

France

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Jerry Brantley

United States

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