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About me

Samira Rafi is a Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising... She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.

She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.

Away from the office, she is a Mentor at The 30 Minute - the University of Planning and a member of Time for the Planet which is an international non-lucrative association. Samira was also selected as RARE Leadership Academy Delegate By Google.

AN AMBASSADOR OF MOROCCAN FEMALE CREATIVITY...

Samira Rafi is a keen advocate of diversity and inclusion and a strong supporter of initiatives that aim advancing women in creative leadership in Morocco to encourage better integration of female creativity and to amplify the progress of women in the advertising industry,

She was appointed as the first Moroccan woman jury member at the Cannes Lions Festival of Creativity 2022 and the D&AD Award 2022.

She has also served as a juror for several international festivals like New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, Wina Dubai...

A COMMITTED CREATIVE...

Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, for people, the planet, and for the industry.

She has initiated, along with her team, an initiative called #boomengaged which aims to voluntarily support major causes both on a local and global level such as:

Women's rights (violence/equality, parity), the cause of people with reduced mobility, the environment, and climate change, the children's rights by denouncing child labor.

Thus, she has supported many clients in major causes, such as :

- The social center of the Ministry of Solidarity of Women, Family and Social Development, in partnership with the EU- European Union

- Special Olympics Morocco

- AMAL Association of Disabled Persons

- ADFM (Democratic Association of Moroccan Women)

- AFAK Association

and others...

This involvement in great causes has made her agency the most committed agency in Morocco.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCasablanca, Casablanca, Morocco

Skill LevelDirector

LanguagesFrench English and Arabic

Tagged Job TitlesCreative Director, Creative

Ranking

#11 Ranked Creative Director

Achievements

Top 25Creative DirectorContributor:

Samira has been a Contributor since 8th July 2021.

9Shortlisted x 9

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications

Clients

CV / Resume

Samira's CV/Resume

Activity

Connections3,574 Followers5,576 Following22,639

Views34,401

Creativepool member since 9 May 2021

Samira's Connections

Brad Elliott

Stills Photographer

Spain

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Kamal Khaliq

Concept Artist, freelancer

Pakistan

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Diab Jaser

Font Engineer, Tanween Type

United Arab Emirates

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Christian Almroth

Designer & Senior CG-artist-Visualiser, ID Fuel AB | Freelance

Sweden

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Cornelia

Artist, Trias-Animation

Germany

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Rowena Leanne

Creative lead

United Kingdom

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el Colony

United Kingdom

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Tsvetelina Savova

Graphic Designer, Exact DigitalLtd

United Kingdom

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Yellow Boat Music

United Kingdom

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Ellie Hubble

Senior Copywriter

United Kingdom

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Mohamed Dawa

Creative Lead, Informa

Egypt

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Alexandra Wong

Illustrator, Freelance

Italy

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Olga Samborska

Illustrator, OLGA SAMBORSKA

Latvia

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Janusz Slyk

Graphic Designer, Motion Designer, Photographer, freelance

Poland

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Mark Narusson

Owner

United Kingdom

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Dale

Heritage Archive Volunteer, Chichester Festival Theatre

United Kingdom

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Sara Darling

Freelance Writer, various

United Kingdom

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Reynold Lang

Creative designer, Ren Design

United Kingdom

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Marcia Martins

Looking for new opportunities

Portugal

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Progress Packaging

United Kingdom

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