About me

Bottle the magic that keeps customers coming back. As a branding studio for hospitality, culture, the arts, food and drink brands, I take what makes you unique and express it across every aspect of your brand - from your site to your signage. Helping you achieve lasting growth and unforgettable experiences.

My mission is to take that magic that makes your business special - those unique ingredients that keep customers coming back and employees loyal - and bring that out across every aspect of your brand. I want to help you create sustainable success with brand assets that will last, that you can manage yourself, and that will grow sales for your business for years to come.

I build experiences that customers want to stay at, purchase from, reserve tables, or order just one more. Desintations that customers want to go into and spend their free time at. Sharing food, drink, art and music with friends and family are the experiences life is made of. Experiences we relish and remember.

I've spent the last 15 years living and working as a brand designer in some of the world's most exciting cities, including Sydney, Shanghai and Silicon Valley. Each move meant building a reputation from scratch (including learning Mandarin to communicate with local printers in China). So I bring that entrepreneurial insight to helping my clients grow new brands and revitalise existing ones, blending research, strategy and creative spark to help them succeed for the long term.

As a nomad at heart, I always want to communicate a sense of place, sounds, sights, flavours and local culture in my work for brands. I grew up as a free-range kid on a farm in Cheshire, so the natural world is also a big influence and why I care deeply about protecting the environment. My degree was in screen printing and textiles at the Chelsea College of Art & Design, so colour and texture also play a big part in my work. Above all, I am motivated by the power of design to solve real problems for people. The job of design isn't to look pretty; it's there to help businesses grow and give customers a great experience. I'm proud that every brand I've worked with has achieved its goals as a result of this approach.

If you have a tricky problem to solve, I'd love to talk with you.

Victoria's achievements

Site Achievements

Top 25Design Director Top 25
Contributor:
Victoria has been a Contributor since 25th November 2015.

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1 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2025

21 Reasons to Stay, reinventing Best Bet Motor Lodge for Best Bet Motor Lodge Shortlisted Branding

Featured work

Work picked by the Creativepool editors for the homepage.

21 Reasons to Stay, reinventing Best Bet Motor Lodge

3 March 2025

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