About me

Multi-award-winning, hugely experienced and strategic brand builder and creative leader. I bring brands, products, events and ideas to life with purpose-led and holistic creative strategy and art direction.

As a writer/director, creative director, and senior brand executive in entertainment marketing, I built numerous well-known TV, streaming, and programme brands in the UK, US and globally. I now offer joined-up creative thinking to businesses - large and small, across all sectors - developing brand strategies, campaigns and stories that cut through, really resonate and deliver long term impact.

BRAND BUILDER
From the big picture to the smallest design detail I make brands make sense - both for consumers and those working with it - from insight-driven brand positioning, to visual identity, tone of voice and multi-channel marketing. eg. discovery+, HBO Max, Discovery, BBC, Animal Planet, Motor Trend, TLC, ID, Quest, UKTV, Food Network, HGTV.

CREATIVE DIRECTOR
Over 20 years of developing, pitching and delivering brand identities, marketing campaigns, content and literally 1000s of on-air promos, I have championed big ideas that cut through and nurtured brilliant creative talent, whilst successfully wrangling senior stakeholders, agencies, and multiple teams across multiple global markets. eg. Warner Bros Discovery, BBC, Red Bee.
My team at Discovery was named Best In-house Creative Team & Best In-house Marketing Team (Promax Global); and won Media Brand of the Year (Media Week) and Best Channel Marketing (Broadcast) alongside over 250 awards from PromaxBDA, Broadcast, Cannes Lions, Design Week, Clio and Edinburgh TV Festival.