About me

I help brands and organisations get their story straight: combining strategic thinking with creative execution to clarify what they stand for, align people behind it, then turn their story into brands, communications and experiences that drive impact, consistency and growth.

I bring a combination of real-world strategic, creative and organisational experience to every project, having spent 20 years as a senior creative leader inside major organisations and agencies including Warner Bros. Discovery, BBC and Red Bee. I led numerous brand transformation projects including product launches, brand repositioning, brand refreshes, marketing campaigns and digital experiences.

I now work with founders and leadership teams to create clarity from complexity, particularly in moments of brand transformation - product launch, merger, expansion, re-structure, or strategic pivot. I help them understand the problem they are solving, simplify and sharpen their core message, and translate their brand story into visual and verbal identity, internal and external messaging, marketing campaigns and digital experiences. I work across diverse sectors, most recently including broadcast and streaming, music production, tech, further education and business services.

Services
· Business and Brand Strategy
· Brand Identity & Messaging
· Repositioning & Rebranding
· D2C & B2B campaigns, content and digital experiences
· Leading high-performance creative teams
· Consultancy for Brand & Creative Strategy and Governance

Credentials
· 20 years building and leading creative, brand and marketing teams
· Senior leadership roles at Warner Bros. Discovery, BBC and Red Bee Creative
· Leadership of global brand transformation and governance projects
· 30+ media brands - discovery+, BBC, Animal Planet, HBO Max, TLC, Discovery, Quest, Motor Trend, ID
· Managing and aligning global teams, agencies and complex stakeholder groups
· Advisory roles - RSPB, Together TV, GEMA, B4 Business Community
· 250+ international branding, marketing, creative and design awards
· #1 ranked Brand Director (Creativepool)
· Twice Global In-house Creative Agency of the Year (GEMA)

Skills

Art Direction, Brand / Logo Design, Brand Management, Brand Stategy, Branding, Copywriting, Creative, Creative Direction, Marketing Strategy, Promotions, Team Management

Sector Experience

Advertising, Audio / Visual, Brand Management, Branding, Broadcasting, Consulting Services, Creative Services, Education, Marketing, New Media, Technology, Television

Awards

Bass Award, Cannes Lions - Bronze, CiB Award, Clios - Silver, Creative Review Annual - In-book, D&AD Award - In-book, Design Week Award - Category win, IVCA Clarion Award, Kinsale Shark Award, Media Week Award, Promax Award

Clients

BBC, BBC Studios, Capital City College Group, Discovery Inc, Red Bee Creative, UKTV Creative, Warner Bros. Entertainment Group of Companies