About me

Managing Director at Internet of Things Agency SharpEnd. We partner with ambitious brands to re-imagine the real world, activating physical touchpoints to deliver experiences and services at scale.

An entrepreneurial leader, I'm focused on driving innovation, creativity and growth through technology and data.

Co-founder of digital creative agency UNTITLED which was sold to the SGK/Matthews group in 2010. Previously MD of Anthem Worldwide, where I played a key role in evolving the business from traditional brand design and packaging to become a successful connected content agency.

A recognised expert on connected products and packaging and a regular guest speaker on issues around future trends. I've recently spoken at AIPIA Congress Amsterdam, RetailEXPO and Packaging Innovations and Luxury Packaging.


Advertising, Branding, Consultancy, Content, Digital Strategy, Experiential Marketing, Internet of Things, Packaging, smart packaging, UX/UI

Sector Experience

Advertising, Communications, Consulting Services, Digital (SEO, PPC, SEM...), FMCG, Packaging


BIMAs - Shortlist, Communicator Award, PentAward - Gold, W3 Award, Webby Award

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Creativepool member since 4 December 2017