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News

126,000 Wine Bottles 'Connected' For Campaign

Wine bottles are getting connected. A Spanish winemaker has launched a national consumer campaign by turning bottles of Castillo de San Diego ‘smart bottles.’ The winemaker Barbadillo is adding NFC (Near Field Communication) tags to 126,000...

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News

Pernod Ricard hires Internet of Things agency SharpEnd

Pernod Ricard is to up its focus on Internet of Things products after appointing a specialist agency. The company said today that SharpEnd, a UK agency that helps brands benefit from IoT technology, will become its global partner. Part of the...

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Top 10 Account Wins of the Week

PRMEDIACO - Valencia The Valencia Region Tourism Board has selected PR MEDIACO to run its PR activity in the UK market throughout 2017. The remit involves the promotion of the whole Valencia Region, Eastern Spain, which includes well-known...

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News

Labelling Smart

Labelling Smart As the number of products continues to increase exponentially, the time customers have to make decisions has correspondingly fell dramatically. The use of smart or efficient labels not only helps consumers to understand the products...

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News

The top 5 big announcements from Apple's WWDC17

Some major changes are coming to Apple's software according to CEO Tim Cook, who shared details with the tech community and the world at large this Monday at the annual Worldwide Developers Conference. There are also a few big hardware refreshes on...

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News

IoT packaging opportunities increase as Apple opens up NFC

The founder of ‘the agency of things’ SharpEnd has excitedly responded to Apple’s announcement that it is opening up its NFC capability. Apple announced at WWDC 2017 that iOS 11 will have support for reading NFC tags and NDEF messages. This...

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The top 5 big announcements from Apple's WWDC17

Some major changes are coming to Apple's software according to CEO Tim Cook, who shared details with the tech community and the world at large this Monday at the annual Worldwide Developers Conference. There are also a few big hardware refreshes on...

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News

How to develop a niche agency in a crowded market

As the owner of a niche agency in a very specialist field I’m well aware of the potential challenges in developing a business in what is a highly-saturated agency landscape. In the almost three years since I founded SharpEnd I’ve worked hard to...

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Celebrating St Patrick’s Day – the Jameson way

St. Patrick’s Day is a very special occasion for the Irish. For 2017, Jameson, one of the top Irish whiskey brands owned by Pernod Ricard, celebrated by commissioning local artist Steve McCarthy to create a piece of original label art for its...

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NFC Brings Contests, Content to Limited Jameson Whiskey Bottles

Jameson Irish Whiskey is celebrating St. Patrick's Day with a Near Field Communication (NFC)-enabled system to provide consumer engagement with each of its limited-edition bottles. The whiskey brand, owned by global beverage firm Pernod Ricard, has...