About me

I'm a commercially minded creative production leader with 15+ years' experience building and scaling music and audio operations across agencies, brands and international markets.
Currently Head of Creative Production at MassiveMusic overseeing multi-territory production across the UK, Germany and the UAE; my role sits at the meeting point of strategy, operations and creative delivery.

After a music degree at the University of Sussex, I made my living performing at events, sharing stages with the likes of Calvin Harris, Mark Ronson and Imelda May, and even playing for the Princess of Monaco. Alongside that, I was composing for TV and radio (yes, including the odd cheesy jingle), working as a sound designer, and generally saying yes to anything that kept me close to music. One of my earliest freelance gigs was singing on a McDonald's ad - the agency behind it turned out to be MassiveMusic. Funny how things work out.

That hands-on creative foundation now underpins everything I do. Over the course of my career I've led high-value campaigns and long-term brand partnerships, built cross-border teams, and introduced workflows that improve efficiency, margin and creative consistency at scale. My background spans bespoke music supervision, sonic branding, post-production and live performance - which gives me a fairly holistic view of how creative output, operational rigour and commercial decision-making all connect.

I'm particularly drawn to work that sits at the intersection of music, culture and brand storytelling, and I care deeply about building environments where creative people can do their best work and have fun doing it.

Outside of the day job, I stay creative - making music, doing voiceover work, drawing, cooking and experimenting with cocktails. The espresso martini and smoked old fashioned are currently leading the rankings!

Who likes Robby's work

Creativepool

United Kingdom

Follow

View profile
34

Toby Griffin

Freelance Sound Engineer, Toby Griffin

United Kingdom

Connect

View profile

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.

Who likes Robby's work

Creativepool

Toby Griffin