About me

I'm a commercially minded creative production leader with 15+ years' experience building and scaling music and audio operations across agencies, brands and international markets.
Currently Head of Creative Production at MassiveMusic overseeing multi-territory production across the UK, Germany and the UAE; my role sits at the meeting point of strategy, operations and creative delivery.

After a music degree at the University of Sussex, I made my living performing at events, sharing stages with the likes of Calvin Harris, Mark Ronson and Imelda May, and even playing for the Princess of Monaco. Alongside that, I was composing for TV and radio (yes, including the odd cheesy jingle), working as a sound designer, and generally saying yes to anything that kept me close to music. One of my earliest freelance gigs was singing on a McDonald's ad - the agency behind it turned out to be MassiveMusic. Funny how things work out.

That hands-on creative foundation now underpins everything I do. Over the course of my career I've led high-value campaigns and long-term brand partnerships, built cross-border teams, and introduced workflows that improve efficiency, margin and creative consistency at scale. My background spans bespoke music supervision, sonic branding, post-production and live performance - which gives me a fairly holistic view of how creative output, operational rigour and commercial decision-making all connect.

I'm particularly drawn to work that sits at the intersection of music, culture and brand storytelling, and I care deeply about building environments where creative people can do their best work and have fun doing it.

Outside of the day job, I stay creative - making music, doing voiceover work, drawing, cooking and experimenting with cocktails. The espresso martini and smoked old fashioned are currently leading the rankings!

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Creativepool

United Kingdom

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Toby Griffin

Freelance Sound Engineer, Toby Griffin

United Kingdom

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Dominic Burnham

Group Account Director and Brand Strategist, MassiveMusic

Australia

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Kat Feather

Account Director, MassiveMusic

Netherlands

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Lye Lee

Finance Manager, MassiveMusic

United Kingdom

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Julia Dos Santos

Director of Partnerships, MassiveMusic

United Arab Emirates

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Connections

Creativepool

Toby Griffin

Dominic Burnham

Kat Feather

Lye Lee

Julia Dos Santos