About me

I head up the design team of Creative Agency, Born Ugly, having extensive experience in brand design, and creative strategy  across a whole host  of sectors on a local and global stage.  Whether that's bringing a 'refreshingly optimistic' redesign to one of Carlsberg's global power brands Somersby, or helping to change perceptions of the vegan category by starting a positive food rebellion with VFC.

In my near twenty years in the industry I've worked in Melbourne and London, but I'm primarily based 'up north' in Leeds. As a typical Yorkshire man I quietly celebrate being winner of multiple creative and effectiveness awards (but with a strong sense of pride!). My approach is fuelled by curiosity and strategic thinking. From helping to define the challenge, by often uncovering an 'Ugly Truth', to activating a creative and distinctive  solution.  

Beyond the day to day I enjoy guest speaking, and working closely with universities and design communities to support the next generation of creative thinkers.  

Rob's achievements

Site Achievements

3 Featured

Judging

Rob Skelly has sat on the Creativepool Annual jury.

Annual 2025 Judge Graphic

Featured work

Work picked by the Creativepool editors for the homepage.

How I See Tomorrow

3 September 2021

Born Ugly

11 August 2021

VFC

23 July 2021

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