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About me

I head up the design team of Creative Agency, Born Ugly, having extensive experience in brand design, and creative strategy  across a whole host  of sectors on a local and global stage.  Whether that's bringing a 'refreshingly optimistic' redesign to one of Carlsberg's global power brands Somersby, or helping to change perceptions of the vegan category by starting a positive food rebellion with VFC.

In my near twenty years in the industry I've worked in Melbourne and London, but I'm primarily based 'up north' in Leeds. As a typical Yorkshire man I quietly celebrate being winner of multiple creative and effectiveness awards (but with a strong sense of pride!). My approach is fuelled by curiosity and strategic thinking. From helping to define the challenge, by often uncovering an 'Ugly Truth', to activating a creative and distinctive  solution.  

Beyond the day to day I enjoy guest speaking, and working closely with universities and design communities to support the next generation of creative thinkers.  

Details

ContractPerm, Temp-Perm, Part time, Remote

LocationLeeds: United Kingdom

Working locationsleeds: United Kingdom, Melbourne: Australia

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesCreative Director, Creative, Branding Designer

Achievements

2Silver x 2Bronze2People's Choice x 23Shortlisted x 3

Judge

See all achievements

Recommendations

Currently No Recommendations

Skills

Brand Stategy, Branding, Graphic Design

Sector Experience

Charity / Not for profit, Energy, FMCG, Food & Beverages, Healthcare, Retail, Transport

Clients

Argos, Arla Foods, Asda, Carlsberg, Gatwick Express, MitoQ, Morrisons, Nestle UK, SSE, Tesco, transpennine express, VFC

Awards

Creativepool Annual Gold, DBA Design Effectiveness Award, Design Week Award - Category win, FAB Award, Roses Design Award, The Drum Award, Transform Award

Activity

Connections32 Followers121 Following32

Likes0

Creativepool member since 6 April 2021

Rob's achievements

Site Achievements

2 Silver
1 Bronze
2 People's Choice
3 Shortlisted

1 Judge

3 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2021

Born Ugly Silver Branding Bronze Typography People's Choice 3D

VFC for VFC Silver Branding Shortlisted Branded Content

How I See Tomorrow for Born Ugly People's Choice PR Shortlisted Covid19 Shortlisted Social Good

Judging

Rob Skelly has sat on the Creativepool Annual jury.

Annual 2025 Judge Graphic

Featured work

Work picked by the Creativepool editors for the homepage.

How I See Tomorrow

3 September 2021

Born Ugly

11 August 2021

VFC

23 July 2021

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