About me
Design lead with over a decade of experience combining creative direction and system-led thinking to define vision, elevate craft, and deliver impact. My expertise across brand, product and design systems enables me to own projects end-to-end and stay accountable for both the vision and its execution.
At both studios and agencies, I've led award-winning work for global brands spanning boundary-pushing creative, bespoke experiences and scalable design systems. I bring a strong creative point of view grounded in pragmatism, balancing hands-on craft with thoughtful leadership. I'm driven by crafting memorable digital experiences that enhance brand identity and elevate the customer experience.
Skills
Art Direction, Creative Direction, design systems, Interface Design, Product Design, Web Design
Sector Experience
E-Commerce, Entertainment, Finance
Awards
Awwwards, Clios - Silver, FWA - Favourite Website Award, Lovie Award - Gold, Webby Award
Clients
BBC, Chubb, Ernst & Young, General Electric, HSBC, Motability, Netflix, Pets At Home, Universal Pictures