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About me

Design lead with over a decade of experience combining creative direction and system-led thinking to define vision, elevate craft, and deliver impact. My expertise across brand, product and design systems enables me to own projects end-to-end and stay accountable for both the vision and its execution.

At both studios and agencies, I've led award-winning work for global brands spanning boundary-pushing creative, bespoke experiences and scalable design systems. I bring a strong creative point of view grounded in pragmatism, balancing hands-on craft with thoughtful leadership. I'm driven by crafting memorable digital experiences that enhance brand identity and elevate the customer experience.

Details

ContractPerm

LocationLondon, United Kingdom

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesDesign Director

Recommendations

Currently No Recommendations

Skills

Art Direction, Creative Direction, design systems, Interface Design, Product Design, Web Design

Sector Experience

E-Commerce, Entertainment, Finance

Clients

BBC, Chubb, Ernst & Young, General Electric, HSBC, Motability, Netflix, Pets At Home, Universal Pictures

Awards

Awwwards, Clios - Silver, FWA - Favourite Website Award, Lovie Award - Gold, Webby Award

Activity

Connections3 Followers6 Following6

Likes0

Creativepool member since 2 February 2026

Work
Articles
Achievements
Activity

Rob's achievements

Judging

Rob Baughan has sat on the Creativepool Annual jury.

Annual 2026 Judge Web

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