Rafael Merel CD/​Copywriter freelancer

ABOUT

Everybody knows that sports drinks help performance.
Gatorade has been saying this for years.
To launch Ironage, we tried to show it in the most unusual way possible.
And so came the idea of ​​the calendar outline with the athlete's improvement.

AWARDS

Cannes Lions - Bronze
El Ojo Silver
One Show - Merit
WAVE FESTIVAL - SILVER

MADEIT CREDITS

  • IronageClient
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